A SUMMARY OF A STUDY ON ANTISOCIAL ROAD RAGE

The paper is about the study on demarketing social campaigns that are needed to be carried out amongst the people of America to help curb some antisocial behavior that may harm the lives of the people or the environment. In essence, the paper explores how people from different perspectives handle these anti-social behaviors. It tries to examine why people who engage in antisocial behavior should continue blaming others while they also make the same mistakes. The study attempts to compare different opinions, activities, and interests of people with antisocial behavior and how to design the way forward for an effective program that would help reduce the happenings of such behaviors in people.   It, therefore, focuses on data surveyed to examine how to help the antisocial behavior in human beings. It tries to describe the demography and the interests, opinions, and attitudes of the people. It also covers the use of media in propelling or rectifying the antisocial behavior in the people under study. Generally, the study is based on the theory of EFB. This study found that giving fingers to motorists while driving directly relates to the people’s annual income and the relationship between them, whether full or part-time workers.

On the method used, this paper concentrated on surveys available in the DDB life Style Study of 1997 and 1998. It also banked on the surveys of the market facts of DDB Needham agency which uses stratified sampling procedures in their surveys.

The research also found out that the number of people who participate in antisocial behaviors is almost half of the total population and that nearly three-quarters of the people involved in the survey do not participate in anti-social behavior. It also found that the number of males and females that engage in antisocial behavior is almost equal in the groups of people with nearly the same income. That it is only in the people of high income where the number of males who have chronic finger giver outweighs that of females. The same also applies to people with high education levels.

Reference:

Arch W. (2007) Antisocial behavior: profiling the lives behind road rage Department of Marketing, Carroll School of Management, Chestnut Hill, Massachusetts, USA