Jolibee

How Does The Jollibee Compete To Mc Donald In fast Food Industry In Phillipine A. Background McDonald’s and Jollibee are two fast food chains that compete to selling hamburgers in the Philippines. McDonald’s is an American owned company while Jollibee was founded in Philippine. Jollibee has more than 500 stores in the Philippines and 25 in other countries, selling more than half a million burgers every day and McDonald’s has about 250 outlets in the Philippines. Jollibee has success to be the largest food company in Philippine, with sales of 21. 7 billion pesos, or $397 million, in 2004, up 13. percent from a year earlier. Jollibee respecst to the local tastes, unlike McDonald’s which was constrained by its obligation to remain faithful to its core products, Jollibee was flexible. This case tell how the competition between McDonald’s and Jollibee use their strategy to dominated both local and international market. Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global company. The company faced serious challenges with their international exposure. B.
Case Issues McDonald’s becomes famous in Indonesia because operational efficiency, excellence service, and also creative marketing strategy. McDonald’s provide 24 hours services, delivery services, and give some toys for kids when buy their product. This situation contrast in Phillipines. In 1975, Tony Tan Caktiong and his brothers opened an ice cream store which grew to burgers and other fast food. Although imitated United States kinds of menu, he developed their own brand named jollibee. Jollibee has many achievement. In 1981, Jollibee entered the list of the top 1,000 corporations.
In 1984, it was the top 500 list and dominated local fast food market. The strength of Jollibee is know what their customers want. They offer rice, spaghetti and sauce which is suitable with Fillipino’s taste when the other fast food not offer it. Jollibee has menu variation such hotdog, French fries and more asian menus. Jollibee entered the market 80s when Philipines was in the big problems. They heavily invested in the number of their stores at that time so, when McDonald’s entered, it was too late, McDonald’s lost so many locations and Jollibee could enjoyed zero competition in certain areas.

Jollibee made by Fillipino, so the other Fillipino who eats it will feel proud and give emotional satisfaction benefit. C. Business Environment Analysis (External and Internal) STRENGTHS * Jollibee know what their customers want. While other fastfood restaurants never offer rice and spaghetti in Phillipines, Jollibee offers it as their entrees. * Jolibee dominate the local market in Phillipines WEAKNESSES * Only dominated the phillpines market, difficult to expansion to foreign. * The marketing skills are not effective * Poor co-ordination between the national and international units. Has variety of product but sells in different market OPPORTUNITIES THREATS * Phillipines is one of agricultural country, get raw materials is easier * Increase commissaries will reduce the transportation cost * Competition with local and international companies * Develop their business to abroad D. Marketing and Human Resource Manajemen Marketing Jollibee compete McDonald’s with these thing : * Jollibee was the first to enter the market * His price is cheaper than his competitor * Know the tastes of consumer and be flexible
Jolibee should compete with KFC and McDonald’s which have high brand value to entered international market. There are so many rivals to entered the international market, Jollibee should have innovation marketing strategy to sells his product. The success key are good food, good service and reasonable price. Jollibee build advantage competitive to get more consumer. The company has good internal financial resources but a certain code should be maintained in the relationship with the franchisee. Human Resources Human resources be the important factor to be success in organize a business.
Excellence human resources will give big impact to the business. Both serve to fulfil the goals, needs of employees, and to ensure that they have the necessary resources to successfully complete their duties. Jollibee has organize his human resources with : * Jollibee provides top-notch services in all its outlets. * Making fun and friendly environment. * Do stringent recruitment and selection procedures to staff to man its outlets * Training programs equip its staff with the necessary skills needed to better perform their tasks. * Give more compensation to his staff
With these strategies, Jollibee is able to create a high standards and excellence services of working environment . E. Conclusion In conclusion, Jollibee has success to compete with McDonald’s in Philliphines , but in International market McDonald’s still be the winner. The business give customers more by being sensitive and responsive to their changing tastes and wants by adding a local flavor to his product range. Overall, these changes certainly kept Jollibee ahead of the game, as 10 years in the future, their success would be so great as to garner the Entrepreneur of the Year Award by Ernst & Young for founder Tony Tan Caktiong.
Reference : http://www. docshare. com/doc/122235/Jollibee-Foods-Corporation-Strategic-Manageme http://www. docstoc. com/docs/9481476/McDonalds-Company-Background-Products-Competitors-And-Positioning http://www. jollibee. com. ph/about-us http://favoritefilipinofoods. blog. com/2011/07/09/mcdonald%E2%80%99s-or-jollibee-what-is-the-better-food-chain-for-you/ http://www. kaskus. us/showthread. php? p=166683666 http://en. wikipedia. org/wiki/McDonald%27s

Chinas one child policy

In the mid-twentieth century, the Chinese government believed that a large population would turn China into a strong nation. The people were encouraged to have large families. However, this resulted in a population increase of 55 million every three years.
With the massive population increase, the state realised that it might lead to famine as the food demand would exceed supply. To avoid a Malthusian disaster, the government decided to control the population growth by introducing the one-child policy. The limits each couple to bear only one child (with the exception of identical twins). In addition, the marriageable age for men was raised to 22, and for women to 20. This meant couples would bear a child later than it used to be. Couples who conformed were allowed free education for their child, priority housing and other benefits. On the other hand, those who did not were fined heavily.
Unfortunately after the policy was introduced, infanticide occurred. From tradition, male decedents were always preferred as they carry their family names from generation to generation. As couples were only allowed one child, girls were quite often abandoned, or even killed so they could have another chance of getting a boy. This occurred more often in rural areas, where there were less control from the government, and also where traditions held stronger.

The preference of getting a male child also meant a higher male to female ratio. As a result the population growth rate would decrease. Although it can be seen as a good thing and is the whole point of the policy, the fertility rate might lower to a point where reproduction occurred very rarely.
Another problem the Chinese government faced was that it was quite easy for couples to hide their child. Many people had more than one child without the government knowing. These children were not registered and could not receive any benefits which were available for all other children – not even medical care or education. Later in life, there would be difficulty in obtaining permission from the government to marry as they were not registered.
Having only one child per couple, parents could easily indulge their child. As a result, “little emperors were emerged”. It was also speculated that it would result in poor communication and cooperative skills amongst the younger generation due to the lack of siblings. Lastly, many people from the Western society criticised the policy as an assault on human rights. Women were often forced to abort the child if she already had one. Many people saw this as murder and violation in human right.
Despite all these problems, the one child policy did reduce the population and a “Malthusian disaster” was avoided. In 2007, China’s population was roughly 1.3 billion; it was predicted to be 25% higher if not for the one-child policy.
Population structure of China in 2000. The base of the pyramid is expected to be wider if the one-child policy was not in place.
The decrease in population growth rate seems to have a positive effect on economic growth. There was less demand on natural resources to support the needs of the population, which in turn reduced the strains on the natural environment. There was less unemployment due to labour surplus. The individual saving rate was increased since the introduction of the policy. This was due to less money being spent on children, and in turn allows people more money to invest. It is also reported that women received better health care services. The number of women who died from pregnancy and the infant mortality rate had decreased.
In conclusion, the one-child policy was not a perfect solution, but it was almost inevitable as China’s population was growing so fast that famine was bound to occur if it was not controlled. However, perhaps a more relaxed policy could have achieved the same results. I personally think that a two-child policy might have been better. It would stabilise the population, as well giving the people more freedom and possibly solve the problem of imbalance sex ratio.

topic in cultural studies.. Submission

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Assignment Details
Scenario
One of the possible reasons that hunters and gatherers do not work more than they do may be to avoid overexploitation of their environment. Think about this: overhunting might allow people to feast for a few days, but over the long run, the effect would simply be to destroy the local game supplies. Hunters and gatherers also demonstrate less patriarchy and ownership taboos than industrial society members. You will explore these differences in a PowerPoint presentation for this assignment.
Assignment Details
Use this Hunter-Gatherers resource page as a starting point. There, you will find an in-depth examination of the hunter-gatherer society as well as additional sources to explore. Make sure you use and refer to at least two sources in your presentation. Use this template to create a presentation of 10–14 slides, with speaker notes. A title and reference slide should be included. PowerPoint help is available through Smarthinking. Be sure cover the following in your presentation:

What are 2 examples of contemporary hunter-gatherer societies?
How do hunters and gatherers view rights to land? 
How do hunters and gatherers view rights to property, such as tools or personal possessions?
What evidence suggests that hunter-gatherer societies have a conservationist ethic?
What can an industrial, modern society learn from hunter-gatherer societies?

Reference
Ember, C. R. (2014, July 23). Hunter-gatherers (Foragers). Retrieved from http://hraf.yale.edu/ehc/summaries/hunter-gatherers
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Discussion2

  
MBA Discussion 2: The Qualities of Leaders .
At least 4 Pages.
Read the instructions and the rubric carefully. 
Use this required template for your Discussion Post. Use the headings and fill in your verbiage.
Identification of Leader
Identify one leader you admire without naming the leader and his/her organization.
Brief Description of Leader
Write a brief description of the leader you identified, including the levels of power and influence that this leader achieved.
List of Qualities
List and describe at least five qualities that you most associate with the leader. Within your response, include whether or not these qualities can be taught to an individual, are ‘born’ into an individual, or a combination of both.
Evaluation of Effectiveness
Evaluate whether or not the power, influence, and qualities you described contribute to the leader’s effectiveness.
Note: Be sure to justify your conclusions with examples from your experience, current events, or others that you know of as well as from the readings from the Learning Resources.
APA Style citations and References
At least two 

Compare and Contrast The Theology Of Judaism And Christianity

By theology, we mean a  rational and systematic study of religion. It is an analysis to understand a  religious matter. This analysis helps us to understand more truly our religion, and also in the propagation of our religion. Moreover, Judaism theology says that  God knows everything, has unlimited power, has created the universe, and is kind to everyone. The essence of the beliefs of Jewish people is the written and oral Torah. Torah is a Hebrew word meaning teaching, instruction, or law. It is basically a  set of five books of  Moses also known as five laws of  Moses. Moses is the Father and chief of all prophets.
Torah says that all living and non-living things in this world are the creation of  God. It is God, who has wrought things, workout, and shall work forever. It says that the creator is one and is incorporeal i.e. having no corporeal qualities or in other words. He has no material or physical form of substance. It says that the creator was the first and will be the last, and is the only one to be worshipped and none else. Torah also says that all words of prophets are true. It says that all our deeds and our thoughts are known by  God. As there is a  saying in  Judaism, “He who had formed their hearts altogether, He knows all their deeds”. According to the Torah. God rewards those who keep  His commandments and punishes those who go beyond the limits of what is morally acceptable. One of the most ardent faiths of Jewish people is that there will be a  resurrection or rebirth of  God, but on the time decided by  Him. It is believed that every man and woman on earth is like God, with a spiritual and always existing soul. Everyone is made to be the image and likeness of  God.
For most Jewish people, the earth is the place where they are supposed to enjoy their life, not in heaven. According to them, hard work and education are the paths directed by  God to live a  good life. They do not find the accumulation of wealth to be an evil act as long as it is used in good deeds and charity. One can live a  comfortable and cozy life following moral rules. They also promote honest sex and marital life but oppose adultery, premarital sex, homosexuality, abortion, and these as sins. They say that pleasures life like drinking and dancing are good if not done in excess. One should not be the habitat of such things. Judaism theology says that after death a  person is sent to heaven or hell. Heaven is considered to be the dwelling of  God and angels. And hell as the home of devils and place where wicked people are punished.

Now,  if we talk about  Christian theology, then there is a  very clear doctrine or set of beliefs related to the  Holy  Trinity. It says that there is only one  God, with three persons, the  Father, the  Son, and the  Holy  Spirit. Each person is fully God, but there are not three  Gods but only one  God. Christians consider.  God himself as a  community of love. The father loves  Son, and the  Son loves the Father, and this love of the  Father to the  Son and of the  Son to the  Father is the Holy  Spirit. Three persons but only one true  God. This is the most glorious mystery of the  Holy  Trinity in the whole  Bible. It is said that  God is repeatedly the  God of  Abraham, the  God of  Issac, and the  God of  Jacob, symbolizing the  Holy  Trinity. Abraham is  God the father, Issac is  God the  Son and  Jacob is  God the  Holy  Spirit. In  Christianity faith is the basis of a  Christian’s life, the foundation of the Christian building. One of the faiths is that the person, who believes in the  Son, has eternal life, whoever disobeys  Him will not see life, but  God’s wrath rests upon him.
Christians take baptism a  way by which the original sin is forgiven. Baptism is a sacrament instituted and ordered by  Jesus  Christ. By baptism, we emerge as a new creature, a child of God, and receive the gift of the Holy  Spirit. It is believed that after baptism our old man dies and is buried with Christ. Moreover, it is a hat before baptism you are a  child of the devil and after baptism, you are a child of  God. A  man who believes in  Jesus, but does not receive the baptism in his church is not a  Christian. For a  Christian, it is not only important to believe in  God but also to receive what  God gives us. It means to give thanks to  God for everything. This is the secret of how to keep ourselves always happy and satisfied in our life. To give thanks to  God for everything is the first step to calm ourselves and face any storm in our life.
Reference

http://biblia.com/theology/maimonides.htm
http://religion-cults.com/Christianity/be-pra.htm

 

Disorders of the Reproductive Systems

  
Select two disorders of the male and/or female reproductive systems that interest you. Post a description of the two reproductive disorders you selected, including their similarities and differences. Then, select one of the following factors: genetics, ethnicity, age, or behavior. And explain how the factor you selected might impact the diagnosis of treatment for the reproductive disorders. 
– This work should have Introduction and conclusion
– This work should have at 4 to 5 current references (Year 2013 and up)
– Use at least 2 references from class Learning Resources
The following Resources are not acceptable:
1. Wikipedia
2. Cdc.gov- nonhealthcare professionals section
3. Webmd.com
4. Mayoclinic.com
LEARNING RESOURCES
**Huether, S. E., & McCance, K. L. (2017). Understanding pathophysiology (6th ed.). St. Louis, MO: Mosby.

Chapter      32, “Structure and Function of the Reproductive Systems”

This chapter establishes a foundation for examining alterations of reproductive systems by examining the female and male reproductive systems. It covers the development of both reproductive systems and effects of aging on the systems.

Chapter      33, “Alterations of the Female Reproductive System

This chapter covers alterations of the female reproductive systems. It also explores the epidemiology, clinical manifestations, evaluation, and treatment of sexually transmitted infections.

Chapter      34, “Alterations of the Male Reproductive System”

This chapter covers alterations of the male reproductive systems. It also explores the epidemiology, clinical manifestations, evaluation, and treatment of sexually transmitted infections.
**Hammer, G. G. , & McPhee, S. (2014). Pathophysiology of disease: An introduction to clinical medicine. (7th ed.) New York, NY: McGraw-Hill Education.

Chapter      22, “Disorders of the Female Reproductive Tract”

This chapter reviews the normal structure and function of the female reproductive tract. It then examines disorders specific to the female reproductive tract such as menstrual disorders and infertility.

Chapter      23, “Disorders of the Male Reproductive Tract”

This chapter reviews the normal structure and function of the male reproductive tract. It then explores disorders specific to the male reproductive tract such as male infertility and benign prostatic hyperplasia.

Child and Marginal Places

In the short essay “In Praise of Margins”, Ian Frazier puts himself back to the place in time when he did activities just for the sake of doing them. As a kid, Frazier traveled to the woods behind his house without a real sense of purpose. His main goal for the day or afternoon was just to explore, whatever that word may mean to him. Frazier and his friends spent hours on end in the woods simply breaking thin ice sheets, “throwing rocks at a fresh mudflat to make craters, shooting frogs with slingshots, making forts, picking blackberries, digging in what we were briefly persuaded was an Indian burial mound” (53).
They weren’t doing anything important, but that was the point, to do something so insignificant but have it mean so much. Frazier explains that the activities he did as a kid “was a higher sort of unpurpose” (53), or in other words, marginal. I agree with Frazier about the important of marginality, because children in particular need to try out ideas for themselves and have some breathing room on their own. Marginal activities and places are important to kids, because they allow them to try out ideas or purposeless activities.
As an example, Annie Dillard wrote a short essay called “Hitting Pay Dirt” in which she talks about receiving a microscope as a Christmas present and going down to her basement to play with it endlessly. Dillard received a microscope from her parents because she had wanted one ever since she read “The Field Book of Ponds and Streams” (82). She was utterly convinced that everyone needed a microscope. At first, Dillard failed and could not use the microscope correctly because the slides she saw were a “bust. ” Eventually in late spring, Dillard succeeded and saw an amoeba.

Proud of her accomplishment, she rushed upstairs to tell her parents, but they seemed more interested in their coffee than excited (83). From that point on she understood that you do what you do for pure enjoyment and love for the activity itself and that no one really cares, but yourself. The microscope was her marginal activity and the basement was her marginal place where she could do whatever she wanted. Dillard ends her short essaying stating: “Anything was possible. The sky was the limit. ” (83). “Hitting Pay Dirt” and “In Praise of Margins” both have the similar idea of doing something for pure enjoyment.
Dillard considers her work in the basement “play” because she enjoys it, but she didn’t actually realize that she was learning. This is a prime example of a marginal activity because she only used it for her enjoyment without a sense of real purpose. No purpose is needed because marginal activities allow you to be yourself and do something that you like to do, not because there is an end goal. Marginal activities like Dillard’s microscope allow children to try out ideas that they otherwise may never have found. A safe haven or a place to escape reality can be important to children.
As a child, I lived in the typical two-story home in a typical suburbia neighborhood. I never really could keep much to myself or have ultimate freedom. My parents were typical over-protective parents who were scared that the world may danger and hurt their precious young boy. The only source of escape or get away I ever had was found in the play set in my back yard. It was just a little orange and blue play set that featured a slide and landing. Whenever I couldn’t be found, everyone knew that I was in my little play set in the back yard with my siblings and cousins.
My play set was my marginal place because that was where I could come up with crazy imaginations and as soon as I stepped in my thoughts ran free. The play set was a get away from over bearing parents, homework, or even vegetable filled dinners. In that back yard, we could be anyone we wanted to be, think of the craziest adventures, or even just sit and talk. The play set in the back yard didn’t consist of judgment or scrutiny; rather, it was filled with bliss and innocence. It was such an important part of my childhood and I honestly don’t know if I would be the same person I am today if my play set hadn’t exist.
Frazier’s woods are equivalent to my play set in the back yard. It was our get away from reality, the pure pleasure of doing nothing and something at the same time. My play set was my marginal activity and place because it allowed me to explore thoughts and try out the craziest of ideas. It is important as a child to have a get away where you can do anything you wanted because sometimes children are brought up to be perfect. Expectations can get to a child and a safe haven from that is all that is needed.
In the words of Ian Frazier “ The margin is where you can try out odd ideas that you might be afraid to admit to with people looking on” (54). Marginal places and activities are very important to children because it allows for breathing room. Not everything has to be purpose filled. Activities and places can be purposeless and just as satisfying as if it were purpose filled. Frazier took himself back to a time where everything was much simpler, and realized that marginal activities are very important. Marginal places and activities are important for everyone especially children.

infotech in global economy

Assignment:
Provide a reflection of at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied, or could be applied, in a practical manner to your current work environment. If you are not currently working, share times when you have or could observe these theories and knowledge could be applied to an employment opportunity in your field of study. 
Requirements:
Provide a 500 word (or 2 pages double spaced) minimum reflection.
Use of proper APA formatting and citations. If supporting evidence from outside resources is used those must be properly cited.
Share a personal connection that identifies specific knowledge and theories from this course.
Demonstrate a connection to your current work environment. If you are not employed, demonstrate a connection to your desired work environment. 
You should NOT, provide an overview of the assignments assigned in the course. The assignment asks that you reflect how the knowledge and skills obtained through meeting course objectives were applied or could be applied in the workplace. 

Walt Disney Press Releases: The Language of Public Relations

Walt Disney Press Releases:

The Language of Public Relations

Two press releases from the Walt Disney Company were reviewed to understand how important the language used and presentation of news helped this Fortune 500 company gain competitive advantage through increased brand awareness.  Walt Disney is very popular and GGI needs a model such as Walt Disney to understand what language to use and what tactics to heed in their marketing efforts to educate the public about their new product line.  Walt Disney’s first release reviewed outlined interesting phrases to excite interested parties to their acquisition of Pixar and goes as far as to offer investors wanting further information to view a live web-cast or to listen to a pre-recorded message about the acquisition over the phone.  The second press release outlines the efforts of Disney to help in the devastated regions hit by Hurricane Katrina.  This outlines the importance of being involved in a community to demonstrate a positive image and gain attention through humanitarian efforts.
Although Pixar had been co-producers with Disney on many of their films, the acquisition of the company allowed Disney to present their company as not only acquiring a new group of workers, but a new corporate culture entirely and products that would be exciting for movie viewers and others to see as video games, watches, and other products were all purported to be in the future of this company.  An important aspect of reading this release was the fact that two groups of shareholders would have to be supportive of the acquisition, so the language used was most probably developed to sway these groups to positive thinking.  Words and phrases, such as “collective spirit”, “creativity”, “strength”, “imagination”, and “grow and flourish were all part of the exciting “hype” that built the press release from the confident beginning to its promising end.
Shareholders, also, were invited to a live web-cast or to a pre-recorded conference call to hear more of the monetary implications of the acquisition, such as stock changes, documents that were posted to the SEC, and other fiscal “forward-looking” statements.  This connection with the stockholders of Disney is of special interest as it would be prudent that GGI begin dialoging with its shareholders to gain feedback and in turn support for the changes to the company as the changes will not only impact GGI, but all that are financially invested.  It would be wise to set up a pre-recorded message for interested parties to hear in relation to the changes in the new product line and to set up a place for shareholders and others to give ideas for this new product line, as to make GGI more interactive and accessible to the public.  Utilizing every type of outlet for GGI at this point would not only yield stronger public relations, but pave the way for innovative ideas to come from places outside the company.
Then second release from the Walt Disney Company highlighted the efforts that were being made in the devastated regions of the U.S. from Hurricane Katrina.  The company was making its humanitarian side evident through this press release and becoming a part of a community of others, not only stock-holders and consumers, but all people.  This shows that the company is not only interested in revenue, but in human capital and overall compassion.  In addition to donating financial support, Disney partnered with other companies to show its ability to cooperate with others and not exist as some faceless and overbearing corporation with no regard for other groups.  I think it is of the utmost importance for GGI to create a stronger presence in communities and this does not have to be costly, but can begin by some volunteer effort.  Any extra added presence that puts a face to GGI will help with name recognition and product recognition will follow when the new line of household goods are unveiled.
Both press releases were related to the fact that Disney is growing and changing in a positive way.  The acquisition of Pixar demonstrates their willingness to change their existing corporate culture and to incorporate new and innovative ideas to their new products.  As well, Disney’s interactive relationship with shareholders and their active presence in needy communities shows their compassionate and open relationship to others outside of the company.  This new innovation and change will help raise already high market awareness in addition to any community efforts Disney undertakes both in the gulf region and any other place in they future they deem important to become engaged in.
In conclusion by viewing Disney’s very impressive website and press releases, I believe that they should serve as a model to GGI in the public relations avenue.  There is much to learn from this company, which has been in existence for most of the last century.  There wise ideas are not so entrenched in their past successes, though, as to not be open to new ideas and a new corporate culture in the Pixar people.  Growing, changing, and participating at the community level is of the utmost importance to GGI at this juncture.  When new avenues are open for more individuals to recognize both the GGI name and products, success will follow.  Implementing ideas such as pre-recorded phone calls for shareholders, website navigation that allows ideas to be submitted to the company, and a presence not only in the market, but in the community is what GGI should be focused on at this point in time.
The press releases can be viewed online http://corporate.disney.go.com/news/corporate/2006/2006_0124_pixar.html
and
http://corporate.disney.go.com/news/corporate/2007/2007_0308_twdc_continues_support_0f_new_orleans.html
I would encourage senior management to both look at these releases and to heed the advice compiled here.  We can grow and gain market presence with simple measures!

Apple: the Company’s Visions and Objectives

Many companies throughout the world have suffered from bad leadership decisions or have not adapted well to business cultures brought in by new leaders. This can cause a spread of problems, both internal and external and often the new leader brought in has to make large changes to the way the business is run. The success of this change of leader often depends on their ability to find the shortcomings of the current business structure and to transform it into a competitive force in the future.
Steve Jobs founded Apple as a computer company in 1976 and ran it alongside founders Steve Wozniak, Ronald Wayne and investor Mike Markkula. He was a strong minded visionary and often went against other workers ideas. Many rifts were created within apple because of the disagreements he had with other people about the way projects were being run within the company. Eventually, in 1985 Jobs left Apple after being removed as manager of the Mac project, something he had put together and built up.
He acquired Lucasfilm’s animation department Pixar and funded this whilst working on his ‘NeXT’ computer project. He worked at NeXT for a number of years until, in 1995 Apple were convinced by Jobs to buy out his computer company. He then returned to Apple in an informal advisory role at a time when Apple was making the biggest losses since it was founded. In early 1997 after 500 days in the job and over $1 billion in losses the, then CEO was sacked. Jobs agreed to become interim CEO and to take on the responsibility of getting the company back onto the right path.

His first move was to dramatically cut the number of products being produced by Apple and focused on a simple matrix structure. He made a laptop for consumer users and a laptop for professional users and the same for desktop computers. This distinctly different structure cut costs and made Apple seem a lot more customer friendly as a company. The next step was looking towards preparing their products for the future, through development and predictions. The result was a modern line of products that turned around Apple’s fortunes and made them a player in the personal computer market once again.
His next focus was creating a media hub, this included the iPod and iTunes and proved extremely successful for Apple and showcased Jobs’ ability to see future trends and lifestyles. Jobs managed to completely transform Apple from a company making giant losses to one of the most valuable companies in the world by stripping it down and completely rebuilding the structure and culture. His critical decision making skills alongside his vision of the future allowed Apple to reconcentrate on innovating and staying ahead of competition.