Code of Ethics Paper

American Nurses Association Code of Ethics Erin Griffin HCS 435 Monday April 12, 2010 Bob Vella Code of Ethics Code of Ethics in Nursing is important to follow by so that staff and patients are treated with up most respect and dignity. The definition of Code of Ethics of nursing is a guide for an individual or group to follow in making decisions regarding ethical issues (Health Line Site, 2010). “What is the description of the Code of Ethics for Nurses? ” “What are the ethical principles of the Code of Ethics in Nursing? “How do the grievance procedures work? ” “Is the Code of Ethics of Nursing feasible of enforcing either part of the code or the entire code? ” “Do I have any recommendations for strengthening potential weak areas of the codes as written? ” “What is the description of the Code of Ethics for Nurses? ” Ethics are the principles that guide an individual, group, or profession in conduct. Nurses do make independent decisions regarding patient care; they are still responsible to the profession in how those decisions are made.
Florence Nightingale wrote of specific issues of conduct and moral behavior. The Nightingale pledge that was composed in 1893 by nursing instructor Lystra Gretter includes the vow, “To abstain from whatever is deleterious and mischievous and will not take or knowingly administer any harmful drug”, (Health Line, 2010). Nursing has evolved into a very complex professional field over the years. Nurses at the present time are faced with life and death decisions, sometimes on an hourly basis. “What are the ethical principles of the Code of Ethics in Nursing’?
The Code of Ethics of Nursing has nine different provisions to follow. Here is a list of the following provisions of the Code of Ethics of Nursing from the American Nurses Association website: 1. The nurse, in all professional relationships, practice with compassion and respect for the inherent dignity, worth, and uniqueness of every individual, unrestricted by considerations of social or economic status, personal attributes, or the nature of health problems. 2. The nurse’s primary commitment is to the patient, whether an individual, family, group or community. . The nurse promotes, advocates for, and strives to protect the health, safety, and rights of the patient. 4. The nurse is responsible and accountable for individual nursing practice and determines the appropriate delegation of tasks consistent with the nurse’s obligation to provide optimum patient care. 5. The nurse owes the same duties to self as to others, including the responsibility to preserve integrity and safety, to maintain competence, and to continue personal and professional growth. 6.

The nurse participates in establishing, maintaining, and improving health care environments and conditions of employment conducive to the provision of quality health care and consistent with the values of the profession through individual and collective action 7. The nurse participates in the advancement of the profession through contributions to practice, education, administration, and knowledge development. 8. The nurse collaborates with other health professionals and public in promoting community, national, and international efforts to meet health needs. . The profession of nursing, as represented by associations and their members, is responsible for articulation nursing values, for maintaining the integrity of the profession and its practice, and for shaping social policy. “How do the grievance procedures work”? How grievances are processed is outlined in the CBA. CBA stands for collective bargaining agreement. The CBA determines how and with whom a grievance must be filed, and the time limits within which the grievance must be filed and advanced to subsequent levels.
Depending on the contract, the grievance is usually initially “filed” in writing. However, some contracts allow for, or require, an informal verbal attempt at resolution before the grievance may be filed in writing. At the initial grievance “step,” a meeting is usually held. At this meeting, the aggrieved employee, represented by the union, and the employer, represented by a manager, has an opportunity to present their arguments for and against the grievance to a decision-maker. Who the ecision-maker is at each step is determined by the CBA. If the grievance is upheld, the awarded remedy is implemented by the parties. If the grievance is denied, the grievance may be appealed to the next “step” in the grievance procedure. At each subsequent step of the grievance procedure, the meeting is generally attended by a correspondingly higher level of management. In addition, the employee may initially be represented by a local grievance representative and represented by union staff at later stages of the grievance procedure.
At each step of the grievance process, the grievance meeting also tends to become more formal, with more rules governing the meeting. The number of steps in the grievance procedure is also determined by the CBA. A grievance may be settled at any step. Under most CBA’s, the settlement becomes precedent, meaning that the settlement will be used in future grievance meetings to interpret the contract, unless the union and employer agree that the settlement will not serve as precedent.
Most grievance procedures end in final and binding arbitration. This is the final step in the grievance procedure. At this step, an outside neutral third party, called an arbitrator, determines whether to uphold the grievance and what remedy to award, if any at all. The arbitrators’ decision and award becomes precedent. If the employer refuses to implement the arbitrator’s award, the union may seek court enforcement of the award, or file an unfair labor practice with the National Labor Relations Board.
With the threat of final and binding arbitration, the grievance has proven to be a valuable tool, shielding and enforcing nurses’ rights (Johnson, 2006). Is the Code of Ethics of Nursing feasible of enforcing either part of the code or the entire code? ” I think that the Code of Ethics of Nursing is feasible of enforcing either part of the code or the entire code because it is moral and respectable to the staff as well as the patients the nursing staff is in charge of. The code of ethics is like a Bible for nurses to go by to make their jobs easier and appreciable. Do I have any recommendations for strengthening potential weak areas of the codes as written? ” I do not have any recommendations for strengthening potential weak areas of the code as written. The code is well put together and does not miss any areas that should be covered. I feel that it is a well rounded code of ethics for the nursing staff nationally and internationally to follow. The American Nurses Association Code of Ethics is important to follow by so that staff and patients are treated with up most respect and dignity.
The definition of Code of Ethics of nursing is a guide for an individual or group to follow in making decisions regarding ethical issues (Health Line Site, 2010). References Wilkins, Gayle G. (2002). Code of Ethics for Nurses. Retrieved from http://www. healthline. com on April 07, 2010 Unknown. (2010). Code of Ethics for Nurses With Interpretive Statements. Retrieved from http://www. nursingworld. org. Retrieved on April 06, 2010. Johnson, Alice. (April, 2006). Grievance 101: Understand The Process and Purpose of The Grievance Procedure. Retrieved from http://www. findarticles. com on April 05, 2010.

Scenario You work for a large, private health care organization that has server, mainframe, and RSA user access. Sean, your manager, has been asked to provide the latest version of the organization’s incident response policy. To his knowledge, no policy

Scenario
You work for a large, private health care organization that has server, mainframe, and RSA user access. Sean, your manager, has been asked to provide the latest version of the organization’s incident response policy. To his knowledge, no policy exists. He has asked you to research and create an incident response policy over the weekend.
Assignment Requirements
Look for at least two incident response policies for organizations of a similar type to your organization. In addition, download NIST “Computer Security Incident Handling Guide, rev 2” SP800-61 located athttp://csrc.nist.gov/publications/nistpubs/800-61rev2/SP800-61rev2.pdf
Based on your research, create an initial draft of an incident response policy for your organization. Consider HIPAA and other health care–related compliance requirements. Create a summary report that justifies the content you included in the draft policy. Reference your research so that Sean may add or refine this report before submission to senior management.
Required Resources

Access to the Internet

Submission Requirements

Format: Microsoft Word
Font: Arial, 12-Point, Double-Space
Citation Style: APA
Length: 1–2 pages

Self-Assessment Checklist

I created a sound draft policy for incident response.
I considered HIPAA and other health care–related compliance requirements.
I wrote a summary report that justifies my selection of content in the draft policy.

Disjunction of Senses in Modern City Life

Disjunction of Senses in Modern City life In his chapter “City Life and the Senses,” John Urry discusses how the senses system operates in “open societies” of streams of crowds in open space. The five senses are comprised by the visual, auditory, touch, taste, and olfactory. Urry views visuality as an ambivalent force that is prioritized above the other sense through the developments of centuries and somewhat abused by as visual sense becomes increasingly accelerated in the city life dominated by technology.
The imbalance in the sensed environment is magnified by the physical natures of the senses themselves, but the inexpedience in this discrepancy is a product of civilization, implying that visuality and other senses are capable of interacting collaboratively under a hierarchy for a city life that “plays to all the senses. ” The innate features of eyes provide the power for the visual sense. Light travels almost instantaneously while other mediums, like voice, are air-borne. Signals emitted by the sender are instantaneously received by the viewer.
While sound and scent can collect their input from all directions and frequencies, sight is focused and specified. Urry mentions Simmel’s argument that “the eye is a unique ‘sociological achievement’” which “produces extraordinary moments of intimacy. ” Uninterrupted interactions between the eyes carry “the history of their life and …the times dowry of nature. ” These characteristics allows “the eye to [objectify] and [master]” more than the other senses. One could choose to close his eyes when the objects do not reach the expectation.

Thus, vision possesses a seemingly superior ability to judge objects from specified angels. Another nature of the eye is that it can act as a delicate measuring tool that collects a vast amount of information. As Urry shows, the eye “sets a distance, and maintains a distance. ” Consequently, this capacity to carry and discharge information “enables the world to be controlled at a distance, combining detachment and mastery” and communication between individuals “produces the ‘most complete reciprocity’ of person to person, face to face. In addition, Technology adds a new dimension to the existing complexity of visual dominance in the spatiality of sense. The implementation of modern technologies further enlarges the prioritizing of vision. Urry writes that “vision was given an especially powerful role in the modern era. ” Cell phones, emails, and video chatting messengers, like Skype connect people wirelessly. Touch and smell no longer factor into the interactions such that it is no longer necessary for the physical presence of a person for communication.
People seek increasingly greater standards for technologies that appeal to the visual sense. Modern innovations, for example, have advanced television from black-and-white to color to LED display to plasmid and recently to HDTV for ever improved visual experience. In contrast, there have been few advances in the auditory capabilities of modern inventions. The radio remains mostly unchanged through the past half century. The contrast between technological advances caters again to an assumed superiority of vision over the other sense. However, visuality has its limitations.
We have abused the bestowed privilege while the human activities in modern society favor the development of visual sense. “According to Urry, “the city both is fascinated with, and hugely denigrates, the visual. ” The moment the look dominates, the boy loses its materiality. ” The mind becomes biased and receives false information about the truth as our eyes are more involved in working and recreational activities. For example, when shopping for luxury commodity, without “touching,” people sometimes believe in their visual judgment of the authenticity of the product.
Besides, the eye turns vulnerable due to excessive usage. More and more people are optically corrected with glasses and contacts. Hand-free products grow multiplicatively popular thanks to its ability to dilution the burden of visual sense. Meanwhile, other senses are essential in that their importance is exemplified by the vast number of common expressions in daily speech. “Each sense gives rise to metaphors which attest to the relative importance of each within everyday life. People use expressions like “sounds good to me” and “it rings a bell,” attesting to the importance of the auditory realm. The auditory sense plays an important role in our learning process. From infancy, we are exposed mostly to sound while we are still “blind” about what is happening in the world. Then, we start to learn to talk by listening to our parents and are able to identify objects by connecting things we see with their auditory equivalents. In school, lecturing is an indispensible portion of learning.
Most students prefer learning from their instructors over reading the books and trying to understand the material. Furthermore, there are activities involving other senses that are insubstitutional by visuality. Music is a discipline in which visual sense is ineffective. Determining a keynote of melody, for some people, is an even more proficient mastery than visuality. Indeed, each division of the sensed system attempts to adapt to the evolving spatiality as the open societies become gradually civilized.
Urry suggests that no matter which coordinates we use, “a threshold of effect of a particular sense which has to be met before another sense is operative. ” This is not quite true. Multiple senses are certainly capable of coexisting in a parallel manner, and they should cooperate under a hierarchy between different senses. The concept “sensuous geography,” which connects together analyses of body, sense, and space,” should be introduced when examining the issue. The significance of the open societies is to encourage communication and mixture between senses and to achieve spatial complementarities.
For instance, “sight is not seen as the noblest of the senses but as the most superficial, as getting in the way of real experiences that should involve other sense and necessitate much longer periods of time in order to be immerses in the site. ” People have come up with approaches such that we can integrate the senses together to be truly reciprocal not within itself, but rather among the divisions to illustrate a decent understanding of city life that is composed. When someone visits a landscape, he or she can carry an electronic mobile auditory guide with them which plays an audio introduction of the spot.
The device not only facilitates and enhances visual experience, but also alters the perception of the surrounding space for the tourist because “each sense contributes to people’s orientation in space. ” Failure to do so may lead them to be insensitive and incapacitated. It is inevitable that the senses system has developed unequally as the open societies refine. Although visuality plays an essential role in city life, we ought not to overlook the rest of senses, such as previously discussed auditory sense. On the other hand, it is imperative to have a hierarchy for the five senses to operate cooperatively.
Nevertheless, senses system may still remain stagnant in suburban cities, or closed societies, where people are not congested by technologies and crowds. Despite of their disparate spatiality and sensed environment, we shall consider the alternative account of sensing nature to assist our understanding of city life in open societies.
Bibliography “City Life and the Senses. ” Urry, John. A compaion to the city. Blackwell Publishing, 200. 388-397. Wikipeadia. 27 9 2008 <http://en. wikipedia. org/wiki/Auditory_learning>.

Case Study Facebook (A) or (B)

Faceable have aided organizational communication by spreading information fast and father. In reality formal chain of command is an incomplete communication, so organizations need to develop informal communication network to better transmit information, such as grapevine. For example, the statuses on Faceable can contribute to the transmission of information. Although face-to-face interview is high in information richness, non-verbal language also has an important impact on the outcome of employment interview decision.
For example, with the pictures posed on Faceable, the clothing people wears can transmit clear signals. On the other hand, it is complicated to transmit information through new media because with not all informal communication bring benefit to organizations, such as rumors. Therefore, organizations should focus on rumor control, and online media (Faceable) needs to enhance private information security because personal information may be misused by hostile person.
Miranda’ reaction would not the same when she heard the rumor about Rick’s activity which is not rue because interview, including face-to-face interview, telephone conversation etc. Is relatively higher in richness than rumor which Is thought belong to “chat” type. For example, Miranda has had an interview with Rich, so Miranda has more potential information about Pick with highly non-verbal and Para-verbal cues. Yes, it reflects the “one up, one down” of gender differences In communication because men tend to be more sensitive to power dynamics than women.

For example, men are more boastful about their competence; Instead, women are low-key In showing their viability, so women Is considered In a one down position. Therefore, Deborah decreases the times of posing something on Faceable or even no accounts on Faceable. Miranda should hire Deborah. Pictures and statuses can show what Rick really looks like. Rick are more boastful about his capabilities than Deborah, and he minimizes his weakness In performance. Moreover, It Is easy to regular verbal behavior during Interview, so Miranda should turn attention to non-verbal cues. If Miranda hires Rick, uncertainty and risks will Increase.

Value Engineering Efforts to reduce the Cost

Value Engineering is defined as “an organized effort directed at analyzing the functions of systems, equipment, facilities, services and supplies for the purpose of achieving the essential functions at the lowest life cycle cost consistent with the required performance, reliability, quality and safety”. Numerous other terms (value management, value analysis, etc. ) are also used when referring to VE. While there are subtle differences among these terms they all refer to-generally the same process. There types of benefits associated with the VE exercise in the current case are –
• First Cost Reduction: These reductions are attributed to the VE program only when required project functions or features can be delivered at the reduced cost. Simple cost cutting – e. g. reducing cost at the expense of required features or functions – is not VE. VE first cost reductions are counted as VE savings to the extent that dollars are withdrawn from approved budgets based on the results of VE studies. • Life Cycle Cost Reduction: LCC reductions are based on the aggregate of first cost and anticipated future cost in maintenance and operations.
When additional first cost is required to implement a specific VE suggestion, this can be offset by other VE suggestions which reduce initial cost. If the project budget must be increased to accommodate the additional investment, first cost savings derived from other projects may be used for this purpose after appropriate approvals. As long as they do not entail first-cost project budget increases, VE suggestions based on apparent life-cycle cost reductions may be adopted without formal LCC analysis. However, LCC reductions will be counted as VE LCC savings only when supported by sufficient economic analysis.

• Value Improvement: Value improvement is a subjective expression referring to a projected or apparent favorable shift in cost/worth ratio. The objective of all VE suggestions is value improvement, whether or not cost reductions are involved. VE suggestions maybe to reduce life cycle cost with no reduction or a lesser reduction in worth, to increase worth with no increase or a lesser increase in life-cycle cost, or (ideally) to increase worth and reduce cost. All VE suggestions which involve adjustments in worth should be related to specific forms of such adjustment (e. g. , productivity, flexibility, expandability, aesthetics, etc.
), whether or not they also involve cost adjustments. Following two studies were conducted as part of the VE exercise: • The completion of Concept Design • The completion of Tentative Design As it is a new construction projects, the first study at Concept Design is intended to review basic design decisions that pertain to areas such as: • Siting and building orientation • Building form, shape and massing • Layout • Occupiable to gross area relationships • Design criteria • Building systems selection options • Space program options • Building space/volume parameters • Vertical and horizontal circulation
• Major Mechanical-Electrical-Plumbing (MEP) considerations • Overall energy considerations • Site access/egress • Overall phasing/scheduling plans (as appropriate) • Sub-soil conditions and geological data • Utility availability The second study at Tentative Design will focus on more detailed design decisions including (as applicable): • Specific building system design • Specification and performance requirements • Proposed design details • Layout options within overall building geometry • Specific MEP system selections • Site paving, grading and utilities • Phasing and scheduling plans
• Major constructability issues The basic approach is intended to consider macro level issues at Concept Design and more micro level issues at Tentative Design. In general, decisions made as a result of the first study will not be reconsidered in the second study unless significant new information is available. Furthermore, design changes implemented as a result of the studies will generally be considered to be within the bounds of the normal design process. VE Job Plan The recommended VE methodology (Job Plan) used by the VE team during the Workshop had five distinct phases. Briefly, these phases are:
1. Information Phase: During this phase, the VE team gains as much information as possible about the project design, background, constraints, and projected costs. The team performs a function analysis and relative cost ranking of systems and sub-systems to identify potential high cost areas. 2. Speculative/Creative Phase: The VE team uses a creative group interaction process to identify alternative ideas for accomplishing the function of a system or sub-system. 3. Evaluation/Analytical Phase: The ideas generated during the Speculative/Creative Phase are screened and evaluated by the team.
The ideas showing the greatest potential for cost savings and project improvement are selected for further study. 4. Development/Recommendation Phase: The VE team researches the selected ideas and prepares descriptions, sketches and life cycle cost estimates to support the recommendations as formal VE proposals. 5. Report Phase: The VE consultant will work in concert with the A-E and the PBS representative to produce a preliminary written VE Report which is intended to represent the results of the VE workshop activities, and meet the VE Program objectives.
Finally, post workshop, all the suggestions were collated and classified into three categories of high, medium and low complexity. The suggestions associated with the current projects were as follows – • Modification of architectural designs: The hangar roof was designed to be an opaque structure. This roof can be made transparent through the ample use of the transparent glass which would allow more volume of sunlight. The high amount of sunlight during the day would result in the low usage of electricity and hence reduction in the variable cost of the running the hangar.
• Substitution of building wall material: Building wall material is designed to be made up of steel which can be replaced with high grade brick. The brick would also keep the temperature under control within the hangar. • Reuse of existing materials such as fencing: The material used in fencing can be reused in the construction activity as the fence would not be required eventually. • Use of Solar power: The Solar power can be effectively used to heat the water as well as to provide the night time lighting. This would reduce the variable cost of running the hanger. References
Cooks, Sarah (2002), A Guide to the Project Management Body of Knowledge, PMI, 3rd Edition (PMBOK Guides) Public Procurement Directorate (2007), [Internet], Public Procurement best practices guide, Available at :< http://www. publicprocurementguides. treasury. gov. cy/OHS-EN/HTML/index. html? 7_4_3_cost_of_project_development. htm>, accessed on: 25 May 2010 Homepage (2007), [Internet], Aircraft Hanger development guide, Available at :< http://www. aopa. org/asn/hangar-execution. pdf>, accessed on: 25 May 2010 Jack J. Champlain, Auditing Information Systems, Second Edition (2003), Pages 277, 278, 279 & 280, John Wiley & Sons Publication.

Apple’s marketing strategy

Essay on Apple’s marketing strategy
Executive Summary
To survive in today’s highly competitive and global market, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest iPad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. The major focus of Apple’s marketing strategy for iPad will be entirely upon positioning iPad in the global market as a highly reliable device which is a need for every individual in today’s busy hectic life.

The marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the industry through Porter’s five forces model and SWOT analysis to understand the company’s internal strengths and w and external threats and opportunities. Apple’s market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource management to achieve sustainable competitive advantage and make continuous efforts to change and redesign its marketing plan to survive successfully in a highly dynamic technology industry.
Introduction
Apple Corporation is a highly successful organization that aims to advance in the technology field through its high quality and innovative products. The success of Apple is primarily based upon its innovation and dynamic technological advancement it takes to give its customers the ease and luxury to use its products. Apple’s latest product iPad is launched to compete with existing computers and tablet technology, as it is a portable high tech device for the usage of all needs of an individual whether personal or business use.
Read about “Apple differentiation strategy”
The marketing plan for iPad requires effective planning in order to achieve its success in today’s highly competitive and dynamic global environment. The marketing plan will encompass all major elements starting from forecasting, researching, planning, organizing, coordinating and implementing the strategies for marketing the product effectively into the global market. Managing success and growth of an organization greatly depends upon its business strategies which need to be in continuous change process so that they can meet the changing trends and cope up with environment contingencies (Kevin ; Kotler, 2008).
Aim/Purpose
The purpose of Apple’s iPad device is to capture the market by creating awareness and persuading customers to use this device. Its emphasis will be entirely upon positioning iPad in the global market as a highly reliable device which is a need for every individual in today’s busy hectic life.
Generic Objectives
A business can be successful by having efficient and effective planning of all its resources. All major departments of a business must be effective in terms of planning as well as maintaining efficient system to achieve the organizational success (Ball, McCulloch, Frantz ; Minor, 2006).  The marketing plan of Apple’s iPad should consist two main objectives that helps in achieving successful results in today’s highly competitive global environment. These are firstly to focus upon customers through market research and planning and secondly to integrate all business processes and activities according to the marketing plan. Once, a company is able to plan its core objectives then it can easily implement them and achieve success (Hsu ; Tsuen, 2000).
Marketing strategy
The marketing plan of Apple iPad is based upon extensive research and planning so that it can expand its operations worldwide where the marketing strategy aimed to promote the following key elements to strengthen its brand image. The major brand elements are the superior quality, friendly usability, design and reliability of the product. It can be promoted as a product that not only provides an ease to an individual’s life but a reliable cost effective solution to all computer related problems. The following are the major components of the marketing mix that can help in understanding the product and how it is to be marketed in the global market (Kevin ; Kotler, 2008).
The marketing growth strategy of Cadbury mainly aims at producing high quality and innovative products. This increases customer loyalty and hence builds a stronger position for the company over its competitors. Innovation and high quality is a key factor towards success of Apple. To gain competitive advantage, the company will have to integrated a unique and efficient business system where by all employees work towards the products quality as well towards the development of new innovate products
In today’s highly competitive environment, developing innovative products is a major key towards achieving success. This requires extensive research and development by the businesses to be successful. Although, innovation has become a key towards success but it has high financial risk because the customers can dislike the new invention and it can go into waste (Hall ;Jones, 2000). Thus, effective marketing plan and strategy plays a vital role to make the innovative product successful in the market.
Product Design:
IPad is the new invention of Apple with extensive Research and Development. It is the latest technological device which is mini pc device equipped with high compatibility mode and ease of usage for users. It is a fully equipped device where a user can take pictures, watch movies, download large amount of data and send/receive emails, attachments and documents. It is designed for personal and business usage where a user can be highly digitized and connected to the world within seconds with no hassle. IPad is the new revolution introduced by Apple to provide ultimate user friendliness and access to all technological advancements together in one mini device.
Brand Positioning:
Initially, Apple’s iPad target market can be the professionals and businessmen who require portable easy accessible devise for their usage. And then, young customers comprising of students  will be targeted through emphasizing upon its innovative and trendy design that provides unlimited options will start gaining popularity and acceptance in the global market then it can expand and broaden its market segments by satisfying a larger market segment by positioning iPad as a need for every individual (Jaruzelski, Dehoff ;Bordia, 2007).
Promotion:
The promotional strategy of Apple’s iPad will mainly focus upon word of mouth advertising and point of purchase strategy where consumers will be encouraged to discover and try out the product themselves. Apple’s latest iPad requires extensive marketing through television and other media sources to achieve high customer response. Television is an effective medium of advertisement ad Apple’s advertisement has given it more importance and this industry is flourishing through these innovative ads (Hall ;Jones, 2000).The spread of this innovation will be influenced mainly by its attractiveness, quality, price, promotion and durability. Customers make high involvement purchase decision for innovative products as it involves high risks. Therefore, marketers must focus upon their advertisements that promote these five actors to influence consumer buying decisions (Borrington ; Stimpson, 2004).
This will create a buzz in the market and gradually the image as a premium high tech pc device will strengthen all over the world which will contribute towards its brand equity. Moreover, Apple being the first one to enter the market with a highly innovative device will lead to its strong brand image building in the competitive global market.
Price:
Apple’s iPad will be charged at a premium price from the start to show and prove that it is a superior quality and innovative device than any other available in the market. As it is an innovative product, it will be promoted in the market as a premium priced device that has value for the benefits its provides. This way the consumers will consider Apple’s iPad as a highly reliable and portable pc device that can make their life faster and efficient in terms of both work and entertainment which will lead to its brand image strengthening through this marketing strategy (Kevin ; Kotler, 2008)
The company can choose different marketing strategies to achieve success in the global market. These can be competitive marketing strategy or marketing strategy for growth of the company. This marketing plan will adopt the competitive marketing strategy because it has to survive in a highly competitive global market first and then the growth strategies can be used once the company’s product that iPad is strong in its roots (Jaruzelski, Dehoff ;Bordia, 2007).
The Competitive Marketing Strategy
Once the competitor analysis is done where Apple’s major competitors such as Dell, Toshiba, Sony and Compaq which have been identified through the PEST and SWOT analysis. Now, we can develop an effective competitive marketing strategy where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market.
Differentiation:
This strategy aims at proving different products and services to its customers that are not being provided by other competitors in the market (Hall ;Jones, 2000). Hence, the important success factor for Apple is that it provides premium quality products and services to its users with prime emphasis upon innovation and design.
Focus:
Here, a particular segment of market is targeted and focused by the business (Hall ;Jones, 2000). Apple can focus upon one or two major sectors of the market and build its image in these segments for its latest iPad. The target segment for iPad will be the upper and middle-income group who are highly brand conscious and want to improve their lifestyle with revolutionary gadgets. This way Apple will be able to devote its resources and planning towards a specific target segment and it can be effectively and efficient planned and managed. To establish and survive in a new market is highly risky and challenging for iPad, thus conducting thorough market research to identify the different segments of the market greatly help in achieving the corporate objectives of the company (Malik ; Merunka, 2006).
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SWOT Analysis
The SWOT analysis helps in identifying internal strengths and weaknesses of an organization and external opportunities and threats. This will help in understanding how Apple can utilize its strengths and opportunities and overcome its threats and weaknesses to survive in the global competitive market (Borrington ; Stimpson, 2004).
Strengths:
Apple is a successful organization and its iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. Moreover, in the I.T industry, Apple holds a strong position by catering to the needs of the dynamic market with its extensive research and developments that enables it to satisfy its customers with highly innovative products. Apple has maintained its brand name in the global market and the customer loyalty is increasing at a high rate.
Weaknesses:
Apple provides highly innovative products in the market but it is having issues with the quality of its products as recently the Apple iPod was reported to have a faulty screen and it had replace all those products. This is one major weakness of Apple’s products. Moreover, the company has a relatively weaker research and development system as compared to other major competitors and needs to put more emphasis on building strong reliable products as its brand name portrays (Borrington ; Stimpson, 2004).
Opportunities:
Apple has many opportunities for growth and expanding its range of products and services. It can develop iTunes and music player technology into cell phones and iPad devices. It can focus upon developing Podcasts for radio shows through internet and can enhance its iPad into more sophisticated and reliable device to be used by every individual. The I.T industry is full of rapid and dynamic changes and there is growing demand for innovative and technologically advanced products so for Apple, there are unlimited opportunities to avail for growth (Sana ; Shah, 2008).
Threats:
The major threat for Apple and its products is the intense rivalry among competition in the technology industry. The competitive global environment has brought critical challenges for Apple to maintain a competitive and strong position in the global market. Moreover, Apple’s iPod and iPad are subjected to demand which can go down at any time due to saturation and substitutes in the market. Hence, to meet with changing trends and globalization, Apple requires extensive research and development to create a diversified range of products to be successful (Hall ;Jones, 2000).
Porter’s five forces model
The industry analysis is performed by using the Porter’s 5 forces framework. The cumulative effect of the 5 forces as a whole can tell us whether the industry is conducive for performing business or entering a new market as is the case with Apple’s iPad which is introducing a highly innovative and revolutionary device in the global market. The 5 forces are the bargaining power of buyers, the bargaining power of suppliers, the threat of new entrants, the threat of substitute products and the rivalry among competitors. We will analyze each of the following to forecast the industry trends for the success of our marketing plan (Ball, McCulloch, Frantz ; Minor, 2006).
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Bargaining power of buyers:
As iPad is an innovative and new product in the market, it will have low bargaining power of buyers and a large number of customers will be curious to experience the new device which promises to bring an ease to their lives through its superior quality, services and design. Therefore, Apple’s iPad can experience high profits in the initial phase due to its innovative design and system that will attract a large number of customers worldwide.
Bargaining power of suppliers:
As Apple’s products are sold through distributors globally, these can be referred to as suppliers as well as the raw material providers for the Apple’s devices. The bargaining power of suppliers is high because they are in demand from other major competitors as well and their suppliers are the foundation for the development of these highly technological products (Hall ;Jones, 2000).
Threat of new entrants:
The technology industry is highly dynamic and requires continuous research and development to being new products on continuous basis because technology and trends get outdated at a very fast rate mainly due to the rising competition. The threat of new entrants for Apple’s iPad is low because Apple is an established and successful organization and cannot be affected by new entrants in the market. It has built a strong brand image in the global market due to its innovative products.
Threat of substitute product:
The threat of substitutes is very high because technology industry is highly dynamic and rapid substitutes come into the market by major competitors such as Compaq and Dell. Therefore, for Apple’s iPad the threat of substitutes will be high in recent years as other organizations are working hard to bring more effective, efficient and innovative devices for users (Hall ;Jones, 2000).
Rivalry among competitors:
This is intensity level of competition and rivalry among competitors in the market. For Apple’s iPad ther is intense rivalry among competitors for prices and new innovative products coming up in the market at a very fast rate. To survive successfully in the market, Apple has to give its major attention towards research and development to introduce innovative products to meet the intense rivalry.
Recommendations
To meet with the intensified global competition, Apple requires extensive research and planning for its success in the future. The highly dynamic and uncertain global market brings serious challenges for Apple’s iPad to survive successfully. The major competitors of Red Bull such as Compaq, Sony and Dell Co have forced Apple to focus upon its brand equity in order to maintain its brand image worldwide. Apple can meet the challenges and obstacles arising in its way of growth through its long-term business strategy where effective marketing plan emphasizes upon innovation and building customer loyalty.
First of all, focusing upon the Strategic human resource management, Apple can create a competitive advantage that is not imitable by its competitors. As Apple is known for its quality and innovation as the first energy drank, it has captured a very large customer base as compared to its competitors but to maintain this customer base or increase the number, it must focus upon developing sustainable competitive advantage through its human resource which ultimately leads to excellent customer relationships. As it is a product, it must be requiring high quality concern and uniqueness, which can be met by developing a line of Apple. Here, strategic HRM plays a vital role for organizations to achieve growth and success in future by dealing with unseen circumstances and obstacles arising (Hsu ; Tsuen, 2000).
Secondly, the 4 Ps of marketing also require changes and continuous improvements to survive in today’s highly competitive market. The marketing campaigns can emphasis upon the design and reliability of the iPad in future to make the most reliable functioning device in the market. This will strengthen the brand equity as well as help in surviving successfully in the competitive global market. The positioning of Apple can be altered according to the market trends, the children and teenagers can be the target for iPad in future (Ball, McCulloch, Frantz ; Minor, 2006).
Conclusion
An effective marketing strategy and innovation plays a vital role in determining the success of an organization. Therefore, all big companies give major emphasis towards Research and Development where innovative ideas are generated and experiment to develop new and unique products for customers. Apple is an innovative organization that keeps making continuous efforts in its marketing field in order to achieve success and compete in its highly intense competitive market. It also requires coordination and management of human resource to bring positive results of innovation in the organization and hence make new product development successful. The marketing plan of Apple iPad is based upon its brand positioning in the global market as a highly innovative and reliable product. The marketing strategies used for iPad are focus and differentiation where the aim is to target iPad to the right target market through promoting Apple’s image as highly innovative and reliable company.
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References
Ahmad, J. and Mark M.H. (2001), “Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction. Marketing Intelligence ; Planning”.pp.482 – 490
Ball D.A, McCulloch.H, Frantz .L and Minor.M.S (2006).International Business (10th Ed), “Entry Modes”, McGraw Hill. pp 420-455
Bendt.F and Skropska. M (2008)” The Relationship between Foreign Market Expansion Strategies and Foreign Market Entry Strategies for SME Journal of Business Administration and Social Sciences.pp.5-9
B.Jaruzelski, K.Dehoff and R.Bordia, (2007),“Smart Spenders- The Global Innovation”, Journal of Marketing.pp.13-19
Borrington.K and Stimpson.P (2004), Business Studies (2nd ed.), “Marketing”, pp.45-46
Barnard.R,Ehrenberg.A.S ; Scriven.J, (1998), “Branding and Values”, Journal of Marketing Vol.No.3
Dodds.W. B., Monroe.K. B., & Grewal, D., (1991), “Effects of price, brand and store information on buyers’ product evaluations, Journal of Marketing Research, Vol.No.28
Gannon. M.J, (2009).”Understanding Global Cultures: Metaphorical Journeys Through 28 Nations, Clusters of Nations, and Continents”(10th ed.)
Hall.D & Jones. R. (2000). Business Studies (2nd ed.), “Organizational Design”.pp.36-54
Hsu &Tsuen.H.(2000).”Gaining a Competitive Advantage Through the Refinement of Measuring Consumer Involvement”. pp2-9
Kevin,K.& Kotler, (2008), “Marketing Management”, (13th Ed). Prentice Hall.
Luthans.F (2003). Organizational Behavior (10th Ed.),”Great Leaders: Styles, Activities and Skills”.pp.585-680
Sana.S.R.& Shah.A.(2008), “The Challenges of Globalization and the Role of Human Resources”, Journal of Management Sciences. Pp.2-7
Supphellen, Magne & Gronhaug.K, (2003), “Building foreign Brand Personalities in Russia: the moderating effect of consumer ethnocentrism”, International Journal of Advertising, 22 (2).pp 2-5
Malik.A. & Merunka.D,(2006), “Consumers’ Purchase behavior in Emerging Markets: Does Percieved Brand Globalness Matter? Journal of Consumer Behavior.Vol No.1
Turban.E (2004), “Electronic Commerce- A managerial perspective”, 2nd ed. PrenHall.pp 86-134
 
 
 

Risk Management Planning Exercise

Risk Management Planning Exercise (100 points)
Read the following scenario:
Dr. Bili Mattes, the Provost for Harrisburg University (HU), is hosting a campus event and she wants to ensure it is a complete success. Your group has been asked to manage risks associated with the planning for the event.  The project team leader, Virat Kohli, is new to project management and has about 6 months to plan and execute the project.  The budget for the entire project is $20,000.

An outdoor site venue will be used for the event, which includes a live band for the entertainment.  The finance department has allocated funds, additional funding is needed (through sponsorship of the event and by selling tickets) to meet the total cost burden of the event.  Promoting the event will be important to raising funds. 
The outdoor event site used must be returned in the condition it was found.  Security is also important as alcohol will be served.  Neighbors are already concerned about noise and vandalism.   
Dr. Mattes has a risk neutral personality.  She is the project sponsor and has asked that $500 be used from the project budget to manage risks.  The university has a culture of risk seeking (as evidenced by their recent decision to pursue e-Sports).

For this event, the senior management at HU has no tolerance (or appetite) for risks that can impact the project schedule.  “The schedule must be protected”, Dr. Mattes stated, “because we can’t hold an event any later than the planned weekend.”  Senior management has high tolerance for risks that can impact the project budget.  “We’ve come through the challenging times of the early years and are now in great shape, particularly with the high enrollment numbers of foreign students”, said Joe Dokes, Chief Financial Officer at HU. 

For this 6-month long project, Dr. Mattes has asked for risk and other project status reports each month.  These are low-key meetings using the relevant elements of the risk register. Dr. Mattes is not familiar with the risk register, so it will be important for your group to spend some time explaining in the RMP how to use it, and to provide examples of how to write a proper risk statement.

Based upon this scenario, complete the following tasks:
1.    Part 1 – 25 points.  Write a Risk Management Plan (RMP) using the content found in the PMBOK 6e (Section 11.1.3.1).  At a minimum, the plan should address all elements of a RMP found in the PMBOK.  The plan should include the following figures and tables:

Risk breakdown structure (RBS) to level 2. 

Probability and Impact scale definitions for time, cost and quality.
Probability-Impact matrix with scoring scheme

The scale definitions and scoring scheme should be based upon 5 levels for probability (very low, low, medium, high and very high) and 5 levels for impact.
The methodology must also include a sample risk statement for threat and opportunity that demonstrates an understanding of how to capture the necessary information for each type of risk.

The risk register provided in this unit will be an attachment to your plan.

Business Organizations

Business Organizations

Support your responses with appropriate cases, laws and other relevant examples by using at least one scholarly source from the Library in addition to your textbook for each scenario. Do not copy the scenario text into the paper. Label the beginning of each scenario with the number you selected (e.g., Scenario 1). Using APA format, submit a 3 to 4 page paper, not including the cover page or references. Cite your sources in APA format on a separate page.

Scenario 1 – Partnerships

Mary, Janet and Shantil formed a partnership, Brookdale Senior Care (BSC), to provide temporary housing and general care for elderly people in Memphis, Tennessee. One of the temporary residents left the stove on and burned down the house, which resulted in the loss of the entire building and contents. One of the residents, Francine, sued BSC and obtained a judgment of $ 30,000 against it, but the partnership could not pay the judgment.

What are Francine’s options if the Brookdale partnership cannot pay the $30,000?
Assuming Janet has the funds in her savings account, will Francine be successful if she tries to collect the entire debt from Janet?
What are Janet’s options if Francine sues her for the entire debt?

Scenario 2 – Choice of Business Organizations

Paige, Phoebe and Piper are interested in going into business together. Piper inherited a great deal of money from her sister, Priscilla. Paige is an experienced salesperson with a marketing degree from Western State University and worked for five years as a senior sales manager in a large auto parts manufacturing corporation. Phoebe is an engineer who has developed a prototype for a very small car that will be affordable for everyone, while offering superb quality and safety features.

Paige, Phoebe and Piper believe a general partnership is the best form of business for the trio. Do you agree? Provide the advantages and disadvantages of their selection and then discuss two other options that might be more appropriate for the group. Conclude your paper by making a recommendation for the most appropriate choice. Support your answer with the applicable law and/or text material.

Is Nursing A Woman’s Job?

Is Nursing A Woman’s Job?

Grab the reader’s attention by using a “hook.”
Give an overview of the argument.
Close with a thesis statement that reveals the position to be argued.
“Body” Paragraphs That Provide Support For Your Argument (while three “points” are listed here, you’ll need more paragraphs than that in order to meet your page count)
Side A – All the facts and reasoning that supports your paper’s argument
Side B – What is the counterargument, and why is it incorrect or why does it not discredit your argument
Remember not to “speak” in your paper with personal pronouns (like “I” or “my”,) as you want your paper to speak to the reader, not you personally
Each body paragraph should focus on one piece of evidence.
Within each paragraph, provide sufficient supporting detail.
Concluding Paragraph
Restate and reinforce the thesis and supporting evidence.

Presentation Slides

Text Book:https://eniuss.files.wordpress.com/2016/01/om_slack_7th_edition.pdf    

Using the factual cases from your own work experience or published cases you discussed in your assigned weekly papers, create a PowerPoint presentation with the following slides: 

1. Slide 1: Overview of Organization(s) 

2. Slides 2-15: Provide a summary of the content included in your paper for each of the following chapters, to include the situation/problem and recommendations: • Ch. 1: Operations Management 
• Ch. 2: Operations Performance 
• Ch. 3: Operations Strategy 
• Ch. 4: Product & Service Innovation 
• Ch. 5: The Structure & Scope of Operations 
• Ch. 9: People in Operations 
• Ch. 12: Supply Chain Management 
• Ch. 13: Inventory Management 
• Ch. 14: Planning & Control Systems 
• Ch. 15: Lean Operations 
• Ch. 16: Operations Improvement 
• Ch. 17: Quality Management 
• Ch. 18: Managing Risk & Recovery* 
• Ch. 19: Project Management* 

*Although a paper was not assigned for chapters 18 and 19, you should still conduct the research that is required to meet this requirement. 

3. Slide 16: Your overall thoughts of whether the organization was successful or unsuccessful with implementing the strategies from each of the above chapters. 

4. Slide 17: References formatted in APA for all slides. 

For additional content, use the notes view of PowerPoint to include details. Minimize pictures to those that are relevant to the content. Plagiarism will not be tolerated and will result in a zero grade. Please review the Academic Dishonesty Policy outlined in the syllabus and in your student handbook.  

Assessment criteria (25 points per criteria): 
• The presentation makes good use of course concepts/practices/strategies; 
• The presentation demonstrates understanding of Operational Excellence practices; 
• The presentation demonstrates the appropriate application of Operational Excellence ideas/concepts /practices/strategies; 
• Thoroughness, appropriateness, and creativity demonstrated by the descriptions; clarity, organization, coherence, and correctness (spelling, grammar) of the writing.