Discuss Chronic Kidney Disease Health And Social Care Essay

This assignment will discourse chronic kidney disease ( CKD ) , its development and the therapies to handle this disease. Chronic kidney disease is going a planetary public wellness job nevertheless, converting grounds is now able to observe chronic kidney disease by utilizing simple research lab testing and that intervention can forestall or detain complications. ( this is a direct cut and paste from the cyberspace ) In order for this to be achieved it must be adopted as a end worldwide in understanding the relationship between chronic kidney disease and other chronic diseases, it is besides of import to develop a public wellness policy to better results in the hereafter. ( this is a direct cut and paste from the cyberspace ) Harmonizing to the World Health Organisation ( WHO ) chronic diseases are now the taking cause of decease worldwide. There were 58 million deceases worldwide in two 1000 and five, and 35 were attributed to chronic diseases. There are presently legion footings used interchangeably with chronic kidney disease: chronic nephritic inadequacy ( CRI ) progressive nephritic inadequacy ( PRI ) and end phase nephritic disease ( ESRD ) are the most common. ( this is a direct cut and paste from the cyberspace ) Levey et Al 2007
“ Chronic kidney disease happens when an single suffers from gradual and normally lasting loss of kidney map over clip. This happens bit by bit, normally months to old ages. Chronic kidney disease is divided into five phases of increasing badness. The term nephritic refers to the kidneys, so another name for kidney disease is nephritic failure. Mild kidney disease is frequently called inadequacy. With loss of kidney map there is an accretion of H2O, waste and toxic substances in the organic structure that are usually excreted by the kidney. Loss of kidney map besides causes other jobs such as anaemia, high blood force per unit area, acidosis ( inordinate sourness of organic structure fluids ) , upsets of cholesterin and fatty acids and bone disease. Stage five chronic kidney diseases is besides referred to as kidney failure, terminal phase kidney disease, or stop phase nephritic disease wherein there is entire or close entire loss of kidney map. There is unsafe accretion of H2O, waste and toxic substances and most persons in this phase of kidney disease need dialysis or organ transplant to remain alive ( emedicinehealth, 2010 ) . ” ( this is a direct cut and paste from the cyberspace )
“ The clinical linguistic communication of ( CKD ) is riddled with impreciseness. Inconsistent usage of ( CKD ) nomenclature is confounding for both practicians and patients. Presently legion footings are used interchangeably with ( CKD ) : chronic nephritic inadequacy ( CRI ) , progressive nephritic inadequacy ( PRI ) , and terminal phase nephritic disease ( ESRD ) , are among the most common. The word kidney is of Middle English beginning and is easy understood by patients, their households, suppliers, wellness attention professional and the laic populace of native English talkers. On the other manus nephritic and nephrology derived from Latin and Greek roots, severally, normally require reading and account. The word chronic is an adjectival defined as persisting for a long clip normally associated with an unwellness or a personal or societal job. A chronic unwellness is defined as being relentless long standing and incurable. In medical footings chronic is besides defined as persisting for a long clip. The term imperfect is defined as traveling frontward as with a progressive gesture, continuing measure by measure, cumulative and of a disease increasing in badness or extent ( Ridley, J, et al 2009 ) . ” ( this is a direct cut and paste from the cyberspace )

“ The term disease is an unhealthy status of the organic structure or head, a peculiar sort of disease with particular symptoms or location. Similarly the term diseased refers to being affected with disease unnatural, or disordered. The synonym finder defines disease as a noun denoting a sort or case of damage of a life being that interferes with normal bodily map ( Ridley, J, et al 2009 ) . “ Chronic kidney disease is progressively recognized as a planetary public wellness job. There is now converting grounds that ( CKD ) can be detected utilizing simple research lab trials, and that intervention can forestall or detain complications of reduced kidney map, decelerate the patterned advance of kidney disease and cut down the hazard of cardiovascular disease ( CVD ) . Translating these progresss to simple and applicable public wellness steps must be adopted as a end worldwide. Understanding the relationship between ( CKD ) and other chronic disease is of import to developing a public wellness policy to better results. Chronic disease is now the taking cause of decease worldwide. The World Health Organisation ( WHO ) estimates that there were about 58 million deceases worldwide in two 1000 and five, with 35 million attributed to chronic disease. While ( CKD ) is non mentioned in the two 1000 and five study it is now recognized that ( CKD ) is common in people with cardiovascular disease ( CVD ) hazard factors and that ( CKD ) multiples the hazard for inauspicious results in these conditions ( Levey, A, S, et al 2007 ) . ( this is a direct cut and paste from the cyberspace )
“ There are two types of nephritic replacing therapies for patients. Most patients are campaigners for both haemodialysis and peritoneal dialysis. Hemodialysis is used to cleanse the blood before the blood is returned to the organic structure. Peritoneal dialysis filters, cleans blood and removes extra fluid. Peritoneal offers more freedom for persons compared to hemodialysis since patients do non necessitate to travel to a dialysis Centre for intervention. Persons /patients need to be educated on chronic kidney disease so that they are able to better pull off their attention and intervention and every bit good as taking the appropriate therapy in respects to their attention ( Emedicinehealth, 2010 ) . ”
“ The demand to educate patients in order to enable them to take part in doing appropriate picks for all curative options in terminal phase nephritic disease would look obvious yet there are many barriers to supplying such information. Adequate chronic kidney disease instruction can detain the oncoming of dialysis, increase patient pick of less dearly-won homed-based therapies and better results of patient after the start of dialysis ( Finkelstein, F O, et Al, 2008 ) . ”
“ The chief causes of chronic kidney disease are diabetes and high blood force per unit area. Type one and type two diabetes mellitus causes a status called diabetic kidney disease which is the taking cause of kidney disease in the United States. High blood force per unit area ( high blood pressure ) if non controlled can damage the kidneys over clip. There are legion other causes but theses are most common. There is no remedy for chronic kidney disease the four ends of therapy are: decelerate the patterned advance of disease, dainty implicit in causes and lending factors, dainty complications of disease and replace lost kidney map. Schemes for decelerating patterned advance and handling conditions underlying chronic kidney disease include the undermentioned: control of blood glucose, control of high blood force per unit area and diet. Complications that may necessitate medical intervention are unstable keeping, anaemia, bone disease, and acidosis ( emedicinehealth 2010 ) . ”
In decision chronic kidney disease is a serious public wellness concern which is now recognized worldwide. The two chief causes of chronic kidney disease are type one and type two diabetes and the other being high blood force per unit area. Educating patients on chronic kidney disease enables them to be able to do picks in respects to their intervention and attention. Patients that are now educated on chronic kidney disease can now take the appropriate therapy, whether it be hemodialysis or peritoneal dialysis, most of the clip peritoneal dialysis offer more freedom for patients whereas haemodialysis requires the patient to travel to a dialysis Centre for intervention. The control of blood glucose, high blood force per unit area and diet are really of import in keeping the patterned advance of chronic kidney disease. Public steps must be adopted worldwide if there are to be better wellness policies to better results in the hereafter. “ Chronic kidney disease happens when an single suffers from gradual and normally lasting loss of kidney map over clip. This happens bit by bit, normally months to old ages. The term nephritic refers to the kidneys, so another name for kidney disease is nephritic failure.
Harmonizing to The World Health Organization ( WHO ) 35 million deceases were attributed to chronic diseases, while it was non mentioned in the study chronic kidney disease is common in people with cardiovascular disease. There is now converting grounds that ( CKD ) can be detected utilizing simple research lab trials, and that intervention can forestall or detain complications of reduced kidney map, decelerate the patterned advance of kidney disease and cut down the hazard of cardiovascular disease ( CVD ) . Once once more patients need to be able to understand what complications intervention and therapies are available when covering with chronic kidney disease, holding this type of cognition dosage non bring around the patient but it slows down the patterned advance of this disease.

Intellectual Capital Argumentative Essay

The end of the 20th entry Is associated with the birth off new outlook on nature and science, that brings people a little closer to nature, a science that makes human intelligence and creatively an expression of a fundamental trend In the universe. Taking Into account this new perspective on the economy and on the society that Is based on knowledge, professor Quash from London School of Economics says that we live in a world that focuses on the economic value of intangible assets. This way, ideas worth billions, while the products still cost less.
The society of the third millennium has employees who are valuable because of theirs knowledge. I n many of these companies, the value does not consist of tangible assets, but of the intangible ones. Intellectual capital is the combined intangible assets which enable the company to function effectively Judging from the information already provided, the essay focuses on the role of intellectual capital in the new economy. I chose this topic because we are witnesses to the fact that the structure and dynamic processes of wealth generation are changing dramatically.
In such an environment traditional methods are Inadequate, therefore I think that It Is Interesting but at the name time vital to find new methods. Not least what Is Important from my point of view is that people are regarded as the main resource in all sectors, which means 2. Definition of intellectual capital Since organizational knowledge is at the crux of sustainable competitive advantage, the burgeoning field of intellectual capital is an exciting area for both researchers and practitioners.

Intellectual capital is conceptualized from numerous disciplines making the field a mosaic of perspectives. Accountants are interested in how to measure it on the balance sheet, information technologists want to codify it n systems, sociologists want to balance power with it, psychologists want to develop minds because of it, human resource managers want to calculate an ROI on it, and training and development officers want to make sure that they can build it .
Intellectual capital is knowledge that can be exploited for some money-making or other useful purpose. The term combines the idea of the intellect or brain-power with the economic concept of capital, the saving of entitled benefits so that they can be invested in producing more goods and services.
Intellectual capital can include he skills and knowledge that a company has developed about how to make its goods or services; individual employees or groups of employees whose knowledge is deemed critical to a company’s continued success; and its aggregation of documents about processes, customers, research results, and other information that might have value for a competitor that is not common knowledge Some people mistake intellectual capital for nerds in a think-tank.
Others confuse it with intellectual property (such as copyrights, patents and the like), which is actually merely a subset of intellectual capital. To get a better sense of where the companies are heading to, we need to have a basic understanding of where they started and what forces are propelling change today. And then we need to keep our vision set on the path ahead. Although it has been around forever, intellectual capital was not identified as a key asset until a few years ago.
In 1994, fortune carried several stories about intellectual capital (brainpower) based on pioneering efforts going on then in both the United States and Scandinavia. These articles helped generate awareness of intellectual capital in the mainstream of U. S. Business. Little by little several companies become interested on this topic and from all of them the representative is Canadians – the largest insurance company in Sweden – which, with the help of the first director of intellectual capital in the world, Life Dividends, developed a dynamic model and holistic reporting intellectual capital called Navigator.
Under this model, intellectual capital was divided into human capital and structural capital as in the below diagram : The components of intellectual capital are defined as follows: ; Human Capital The stock of competences, knowledge and personality attributes embodied in the ability to perform labor so as to produce economic value. It is the attributes gained by a worker through education and experience . Many early economic theories refer to it simply as workforce, one of three factors of production, and consider it to be a fungible resource homogeneous and easily interchangeable.
Other conceptions of labor dispense with these assumptions. ; Structural Capital: Knowledge means that remain in the organization when human capital is not taken into account. Is the knowledge that remains in the organization when people “go home”. The structural capital includes organizational capital and market capital. Unlike human capital, it may be subject to trade. ; Commercial Capital: It is the value resulting from the relations between the company and its customers. Organizational Capital: It includes the capacity of the organization under the form of hardware, software, databases, organizational structures, patents, trademarks and any other capacity of the organization that helps individuals sizing productivity by transmission and exchange of knowledge. ; Process Capital: It is represented by processes, activities and infrastructures used to create, exchange and transmission of knowledge that helps individuals sizing productivity of an organization. Innovative Capital This component of the intellectual capital reflects the ability of an organization and the current investments for business development: research and development, patents, trademarks. Between these components, the most important is represented by human capital. 4. Human Capital Basically, human capital is divided into educational capital (skills acquired by individuals in the training school, but outside it) and biological capital (physical abilities of individuals, summarized, usually by health condition).
This type of capital caused difficulties because the experts did not know how to treat it: as an investment or cost. In general, it has been imposed the treatment of human capital as an investment because the abilities of human capital can be used practically any time, depending on the social and economic environment in which individuals can development (refresher courses or continuing education, for example) or maintain the capital stock (regular medical consultations, for example) . 5. Effects upon economy
In order to understand the effect the intellectual capital has upon economy let’s take the example of an English relatively large company which was expected to raise some 2. Ban [pound sterling]. Although valued about six-times larger than Body Shop and significantly bigger than Dioxins (a British electrical retail giant), the company had no retail outlets, no factories, no physical products and few staff. The business was altogether weightless. Its products could be reduced to a number of computer signals which could be flashed around the world for hundreds of millions of people to buy.
It was a classic example of intellectual capital, an idea. Called Formula One, it was owned by Bernie Collections. The reason the idea was so valuable was that it regularly attracted about mm ABACI viewers worldwide. But intellectual capital is not only big ideas like Formula One. It is also millions of relatively small innovations which contribute to wealth and economic growth. Such capital will provide the future wealth of nations because international trade will increasingly be in intellectual capital.
Alan Greenshank, chairman of the US Federal Reserve Board, recently pointed out that the weight of US output is now only little higher than it was a century ago but its value in real terms is 20 times higher. Although increased skills and a shift to service industries are part of the story, much of the weightless portion of this trade can be defined as intellectual capital. Specialists sustain that future wealth creation and economic growth predominantly will depend on intellectual capital the generation of ideas which can be transformed into revenues..
The element discussed is implicated in recent economic, managerial, technological, and sociological developments in a manner previously unknown and largely unforeseen. Whether these developments are viewed through the filter of the information society, the knowledge-based economy, the network society, or innovation, there is much to support the assertion that ICC is instrumental in the determination of enterprise value and national economic performance To suggest that prosperity no longer depends on building physical capital is not new.
Indeed, much of the value of large knowledge-intensive corporations already stems from their patents – which are potential intellectual capital viewed as economic goods. The importance of intellectual capital has been ender-emphasizes in business education. Once the necessary clarifications on the notion of intellectual capital have been made , it is necessary to emphasize the connection between it and the strategy of the organization. An important note is that the availability of some resources is vital to achieving the strategic goals of the organization.
Briefly economists sustain that the strategy defines what kind of intellectual capital is required and the nature of intellectual capital defines successful directions of the strategy that the organization should take. Moreover it has to be mentioned that the advantage. This is why when it is released a strategy, it is important to know what valuable resources of intellectual capital are available, which are currently used, which are potential uses . 6.
Uses of intellectual capital Intellectual capital is used: -to facilitate the formulation of strategy; -to assess strategy execution; -to assist in formulating decisions for diversification or expansion of the company; -to be used as the basis for compensation; -to be communicated to external shareholders In conclusion properly managed, intellectual assets can reduce costs, place inventories with information, eliminate the need for expensive physical plant and improve corporate agility.

Youth Today

Delivered by Barbara Streibl and Fatih Oezcan, Ban All Nukes generation Ambassador Cabactulan, distinguished delegates, ladies and gentlemen Today at this historic NPT conference more youth are present than ever before. We came from all over the world to this year’s Review Conference with a great notion of hope. This is a message we want to spread and gain momentum. We believe it is crucial that this positive and enthusiastic atmosphere will be maintained and transformed into a positive outcome.
At this Conference we discuss disarmament, defence, deterrence, non-proliferation, sovereignty, security doctrines, technical issues and more. The main reason we pursue these negotiations is our common objective of security. At the heart of this security, which our governments work so hard to protect, is something even more important: life. We must ask ourselves: How can we best preserve and protect all life on this planet? What do we need to ensure the true fulfilment of the human rights our governments have committed themselves to?
We would like to give you an impression of what we are talking about when we talk about life. Life is what matters. Our families and friends should be our motivation to abolish a weapon that could destroy their lives. We asked young people from around the world what they love in their lives. Today we have the pleasure to present you some of their answers. I love going to my football academy and scoring goals, I love my family and having dinner with them, and many more things – Ishaan Jha, 15 years from India I love my family. No matter what happens, they love me for nothing and I feel a special bond between us.

I love them as well as I thank them. – Sumi Iyo, 25 years from Japan I love to cut, to glue and to draw. I love making things for my mum. – Gianna Sauer, 4 years from Germany What type of security do we need, to ensure the ultimate aim: preserving life? We know the question of security is difficult, there is a multitude of factors to consider; however, one thing is clear: nuclear weapons are not the answer to our problems. Their indiscriminate nature goes against the progress that has been made in the implementation of international human rights over the course of the previous century.
All people are entitled to the right to life, and no nation can define others as unworthy of this right. By maintaining nuclear weapons, states have the ability to indiscriminately kill whole populations of peoples and render the environment uninhabitable for generations to come. In signing the UN Charter, states committed themselves “to promote the establishment and maintenance of international peace and security with the least diversion for armaments of the world’s human and economic resources”. Nuclear weapons provide none of this.
Today, the money, technology and human intelligence that is being devoted to these instruments of death, could instead be devoted to the preservation of life. With other, more viable alternatives we don’t see any need for any country in this world to maintain nuclear arsenals, to stick to nuclear weapons and nuclear power plants, to invest in arms and create toxic, radioactive waste, targets for terrorists and increase the risk of proliferation.
A safer world and one without nuclear weapons must Civil Society Presentations—2010 NPT Review Conference—Youth eflect the principles of “our common future” and “our shared security”, a security that benefits every human being. Governments need to invest in human security by ensuring enough clean drinking water, sufficient food and access to necessary medical care. The world I want to live in is a world in which the countries of the global north will look at those of the global south as friends and partners who are deserving help. We need to gain mutual benefit and work together removing all that threats future generations.
In the very least it is the kind of world I want my children to inherit. – Agyeno Ehase, 27 years from Nigeria As human beings we have the ability to be creative, so let’s not use our ability to destroy the world. Suzy Elwakeel, 26 years from Sudan “Save the earth, it’s our only source of chocolate! ” It’s a quote which can seem trivial, but it’s true! We always speak about petrol which is running out, but we don’t mind about what will be of us when many little things which seem insignificant will disappear… flowers, insects, chocolate…
Let’s think about it! Marie Orset, 20 years from France Our generation was born after the Cold War. We had nothing to do with the creation and proliferation of these weapons. The Cold war is over and humanity is facing new problems. These 21st century problems cannot be solved by 20th century weapons. We are young and we have new ideas. We are growing up in a globalized world, where modern communication and technology connects so many of us. Today young people have friends all around the world.
People in other countries are no longer distant and strange enemies o us. We speak to them every day. Therefore we are able to build trust. We do not have to fear foreign cultures and religions. Weapons are not protecting us from potential enemies – they are creating them. But communication gives us the ability to bring down borders. Nuclear weapons are now 65 years old. Don’t you think it’s time for compulsory retirement? I love that the Dutch youth and a lot of European youth have the privilege not to have experienced war.
Wouldn’t it be great if that remains that way and will be established for everybody? Franka, 26 years and Welmoed, 27 years from the Netherlands More than anything in my life I love those brief encounters with strangers that make me feel we are all in this together. – Kirsten Stromme, 23 years from Norway For me it is important that my family and I have a save future in a secure country. – Elena Sipachova, 21 years from Belarus The stability and security promised us by nuclear weapons is simply a facade behind which the awful truth resides. We, the young generation, have the courage to speak and act on the truth.
The truth about the terrible effects of nuclear weapons, about the unacceptable and incalculable consequences of the future use of nuclear weapons, and the huge waste of human and financial resources, the harm to human beings, plants, animals and habitats, their contribution to the problem of climate change; and their potential to cause irreversible damage to all of us and future generations. We ask diplomats, experts, members of armed forces, public officials, and civil society, to have courage and to act on the truth. U. S.
President Obama has pointed to the desired goal at the horizon: a world free of nuclear weapons. Civil Society Presentations—2010 NPT Review Conference—Youth Now is the time to make concrete steps. We call on all nuclear capable states to commit themselves to the goal of Global Zero. We have to abolish the threat of causing a humanitarian and environmental catastrophe in less than half an hour. The time to start serious negotiations on a framework of agreements banning nuclear-weapons must be taken these weeks here in New York.
The ultimate goal must be a world where nuclear weapons are illegal and no longer exist. The way to reach this goal is a Nuclear Weapons Convention. Each year since 2005 we have stood here in front of you, asking and pleading for you to be reasonable and to think about our future, and not to leave us the legacy of fear, threats and death. We have seen no real actions or courageous leadership. So today, we ask once more for all states to begin real, honest and fruitful negotiations leading to a nuclear weapons free world.
We do not want our governments to be in constantly hostile postures. We, the youth and we, the people want you to take us into account when you plan our future. We must remember that the decisions taken this month do not only have an impact on us, but on the future of your children, the future of our children and grandchildren. Now this is what counts and why it is up to all of us, to change hope into reality. We thank you for your attention. And we and all future generations will thank you for abolishing nuclear weapons.

Nursing COPD case study

COPD Case Study
Patient and History:

D.Z. a 65 yr old man is admitted to a medical floor for COPD exacerbation. PMH of HTN, controlled well by enalapril for the past 6 years as well as a recent diagnosis of pneumonia.  He appears cachectic and experiences dyspnea at rest.  He reports a productive cough of thick yellow green sputum.  D.Z. is experiencing irritability and anxiety.  He reports smoking 2 packs a day for 38 years. He complains of sleeping poorly and feeling tired most of the time.
Vital signs:
BP 162/84, P 124, RR 36, T 102.8F SaO2 88% Room air.
Admitting diagnosis: Exacerbation of COPD etiology to be determined.
Diet as tolerated, Up with assistance, O2 to maintain sats greater than 90%, IV D5W @ 50 ml/hr, Strict I/O, ABG’s in AM, CBC with diff, BMP, Theophylline level on admission, CXR every 24 hours.
Prednisone 60mg po daily
Doxycycline 100mg po every 12 hours for 10 days
Azithromycin 500 mg IVPB every 24 hours for 2 days then 500mg po for 7 days
Theophylline 300mg po BID
Heparin SQ 5000 Units BID
Albuterol 2.5mg/3ml NS and Atrovent 500mg by nebs every 4-6 hours
Enalapril 10mg po every am
1. In 200 Words Explain the pathophysiology of COPD give clinical example of symptoms and pathophysiology associated with COPD.
2. What type of COPD do you feel this patient is experiencing provide explanation in 200 words minimum? 
3. Are DZ’s VS and SO2 appropriate? If not explain why?
4. Identify 3 nursing diagnosis and interventions that can be implemented to improve oxygenation and explain how to determine effectiveness. 200 word minimum. 
5. Explain the purpose of the following classes of drugs as they relate to COPD provide explanation and direction for each use. 

Faculty Evaluation System

A proposed Faculty Performance Evaluation System for university of the Visayas-Dalaguete” Problem Statement The Faculty Performance Evaluation System will seek to answer what enhancement and design the school can adopt for a more effective and efficient automated System. Our project will provide the benefits and help the school to collect the feedback from the students and provide security and privacy respectively. Specifically, it endeavors to answer the following questions: 1 .
Why is there a need to replace the manual system with an automated one? . What will be the benefits of having the automated faculty performance evaluation system In the university of the Visayas – Dalaguete? 3. How can automated faculty performance evaluation system help the school? 4. How can we provide security to our system? ED: What are the first steps that SIG schools and districts should take when re- thinking their teacher evaluation systems? CD: First, there needs to be an Intense dialogue with faculty members about what constitutes good teaching.
They need to develop a shared understanding of what is good practice. They can do a book study hat defines good teaching in a coherent way, what it looks like, and what counts as evidence of good teaching. I’ve worked on a framework for effective teaching. The big Idea that underlines this framework is that students learn from high levels of student intellectual engagement. There’s a ton of research on that, but it’s hard to do because In general, students aren’t taught that way. The challenge Is to get people to understand how to engage students in learning.

Second, there needs to be an effort to create a culture in the school around continued learning and professional inquiry. You’re not done learning when you start teaching. Teaching is enormously complex work that people work to master over their entire careers. No one should act like it’s easy because It’s not. Then, teachers can move to on the ground work with students. They can analyze student work for levels of student engagement. If they have money to spend, they can get equipment to videotape themselves teaching to use for self- reflection. tx a powerful technology because teachers can watch their own lesson, observe other teachers, share their practice, and engage in dialogue. ED: Are there t Of2 speclTlc cnallenges In Implementing a tnougntTul evaluatlon system In low- erforming schools? CD: Not really. It’s the same challenge, Just harder. One of the problems in low-performing schools is that teacher turnaround is higher, which means they could have more novice teachers. Beginning teachers, because they are inexperienced, need more intensive supervision and coaching than do their more experienced colleagues.
It’s essential that both the teacher and the district ascertain whether they are a good match. On the flip side, of course, new teachers frequently come with a lot of energy and enthusiasm for the work, and that can make a real contribution to a school. But the higher level of supervision by a principal takes time, and that’s one of the issues with any evaluation system – finding the time to do it well. I don’t think it’s helpful or harmful. It’s Just the nature of it. There’s also the school culture element.
Let’s say you’re my principal and a typical observation is one where you come in, observe my lesson, write it down, and tell me what I did wrong or right. l, as a teacher, have done nothing. If the school culture is one of inspection, then all I would want to do is to “get through” the evaluation. I’m not going to try anything interesting in my class while you’re there. That typical process of where my role as a teacher is passive. There’s no learning for me as a teacher. Creating a different type of culture is a leadership challenge.
For the new teachers not to be performing at the same level as experienced teachers – that’s natural. The culture should be one where professional growth and learning are understood to be part of everyone’s Job forever, and learning is not a sign of deficiency. To have an effective teacher evaluation system, you need good, trained evaluators and more time from teachers and administrators to discuss performance and improve teaching and learning. ED: What about the problem of resources, especially in times of budget cuts?
How do schools and districts keep their commitment to this type of a teacher evaluation system? CD: I don’t think it’s a resource problem. It’s a prioritization problem and also a training issue for evaluators. When a teacher or union activist says that principals don’t know what they are doing when theyre evaluating teachers, they are usually right! One of the things I’m working on is an actual evaluator certification program. The need for credentialing evaluators has been written into state law in a few places including Illinois and New York.

The Day That Wal-Mart Dropped the Smiley Face

Case I The Day That Wal-Mart Dropped the Smiley Face Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company’s decision in the first month of 2005 to run full-page ads in more than 100 newspapers was not really surprising. What was surprising was the copy in those ads, which said nothing about low-priced toasters or new music CDs. Instead, the ads featured a photo of workers in their blue Wal-Mart smocks and a letter from Wal-Mart CEO Lee Scott.
Scott’s letter was blunt and to the point: “When special interest groups and critics spread misinformation about Wal-Mart, the public deserves to hear the truth. Everyone is entitled to their own opinions about our company, but they are not entitled to make up their facts. ” Not the sort of message many would expect from a company whose television ads often feature a yellow “smiley-face” flying around a Wal-Mart store lowering prices. But it is a clear sign that Wal-Mart believes it can no longer afford to ignore several societal trends that threaten the company’s success and profitability.
Wal-Mart is the largest and most successful retailer in the world. It employs more people than any other private company in the United States (almost 1. 2 million) and has world-wide sales of over a quarter trillion dollars, more than four times that of its nearest competitor. The foundation of this impressive record is the company’s ability to keep it promise of customer-friendly service and low prices. But with success comes attention and not all of it good. Several lawsuits claim Wal-Mart shorts overtime pay and one lawsuit claimed female employees face discrimination in pay and promotions.

Wal-Mart’s expansion plans have also run into trouble, as some cities and states, citing concerns ranging from low wages, inadequate benefits, environmental damage, and harm to local economies, have passed laws to make it difficult or impossible for Wal-Mart to build its giant superstores. In response to past criticisms of its diversity policies, Wal-Mart created company-wide postings of promotional opportunities, created a new position for a director of diversity, and slashed the bonuses of managers who fail to achieve diversity hiring targets.
Scott himself stands to lose $600,000 from his annual bonus if Wal-Mart does not meet diversity goals. Recent years have also seen the CEO spend more time meeting with investors, community groups and the media. But in recent years Wal-Mart has begun to use advertising as a way of addressing criticisms that the company is not a good employer. At first, much of this advertising was “soft-sell” emphasizing happy Wal-Mart employees. The new campaign is clearly more direct: The copy seeks to address misperceptions about employee wages and benefits, noting that full-time company employees are paid an average of $ 9. 8 – substantially higher than what is required by federal law (%5. 15). The copy also notes that a majority of Wal-Mart employees said benefits were important to them when they chose to take a job at the retailer. Complementing the ads is a PR campaign in select cities using employees and press conferences. In Tampa, Florida, for example, employee Michael Martin told reporters, “I’m making more after working four years at Wal-Mart than I did after nine years at Winn-Dixie. ” Martin, a department manager, noted, “I left Winn-Dixie because I couldn’t get a promotion.
Here I got one after six months. ” Why is the company using a new approach? “For too long, others have had free rein to say things about our company that just are not true,” said lee Scott, president and chief executive office. “ Our associates [Wal-Mart speak for employees] are tired of it and we’ve decided to draw our own line in the sand. ” It is too soon to know if the campaign will succeed, although some are already skeptical. According to retail marketing consultant Jordan Zimmerman, aggressive mage campaigns like Wal-Mart’s are rare and costly.
And ads that directly address the company’s critics will not likely replace the company’s regular advertising (including the smiley face), which is not scheduled to change any time soon. But the new ads do constitute a small change in the nature of the dialogue Wal-Mart has with consumers and society. Only tie will tell if they help Wal-Mart to stay on top. Questions: 1. What is Wal-Mart doing with its latest campaign? What are the difficulties involved in such an effort? 2. A recent Advertising Age article noted that Wal-mart customers are less likely to read newspapers and more likely to watch television than the population as a whole.
Why, then did Wal-mart choose newspapers for its new campaign? 3. Analyze this Wal-Mart campaign and explain its purpose referring to the discussion in this chapter of the roles and functions of advertising. What is its primary purpose? Do you think it will be effective at accomplishing that purpose? Case II Toyota Goes after Tuners Young people with limited incomes often look for a great deal on a new car. One way to save money is to forgo options and upgrades, like a sunroof or a CD player. But when Toyota introduced its funky “Scion” brand, it considered offering a version without something most people assume comes standard: paint.
Although they ultimately decided against the idea, at one point Toyota’s plan was to sell the brand with just gray primer. Toyota wasn’t really targeting people so cheap they wouldn’t spend money on paint. Just the opposite – the car company was going after a group with money to burn, called tuners. Tuners are young car buyers who live to customize hteir cars. The trend really began among young Asian Americans, who typically bough t inexpensive Asian import cars and then spent thousands of dollars customizing them. The hobby has spread to other young people, so that today Asian Americans are a minority of tuners.
But Japanese brands remain the cars of choice among those dedicated to creating a work of art on wheels. Explaining the idea of a “no paint” option, Jim Farley, Scion general manager, says, “As much as possible, we want to give them [tuners] a black canvas. ” What does a tuner do with his car? He (or she; women make up almost 20 percent of the tuner subculture) might take a basic Honda, add a large and loud exhaust system, paint the intake manifolds, and add ride-lowering springs. Other popular add-ons are technologies that increase vehicle speed, like turbochargers, superchargers, and nitrous kits.
And there are some serious bucks involved. The Specialty Equipment Market Association estimates that auto after-market spending (spending on car accessories after the original car purchase) increased from $295 million in 1997 to 2. 3 $billion in 2002. The motivation? “ You build a car for yourself,” says one day install on Acura RSX Type-S engine into his Honda Civic. “ The satisfaction is in making it your own and knowing that nobody will ever have something that’s the same. ” The amount of money tuners spend is reason enough to attract the attention of marketers.
GM hoped to interest tuners in its Saturn Ion, Chevrolet Cavalier, and Pontiac Sunfire when it when it launched a “ Tuner Tour” of 10 National Hot Rod Association races. GM allowed young car enthusiasts to play games and enter contests for prizes, as it in turn collected names and e-mail addresses. GM’s focus on relationship marketing makes sense because tuners don’t watch a lot of TV. Both Mitsubishi and Ford believe the best way to reach them is with product placements in movies (Mitsubishi bought air time in the popular for (“2 Fast 2 Furious”).
But even companies selling products unrelated to cars are interested in the tuner lifestyle. Pepsi has hired tuners to customize some of its promotional vehicles. Which brings us full circle back to Scion, Toyota’s goal is to make the new car an immediate hit with tuners. So rather than spend a great deal of money on network television, Toyota decided to sponsor a 22-minute movie On the D. L. The movie is a comical docudrama that tells the story of a pair of musicians trying to obtain their first drivers licenses. The stars are musicians trying to obtain their first drivers licenses.
The stars are musicians from youth-oriented bands: Ahmir “Questlove” Thompson, from the Roots, and DJ King Britt, who played for the Digable Planets. The film premiered at the Tribeca film festival, after which segments were shared on peer-to-peer networks such as Kaazaa. Toyota hopes that enthusiasts will download the segments and share them with friends. Questions: 1. Why are tuners so attractive to marketers, even after accounting for their spending power? 2. Evaluate Toyota’s strategy of targeting tuners with the Scion campaign.
What are the difficulties for a large company in marketing effectively to a youth-oriented subculture? What techniques do you think companies like Toyota are using to try to understand their market? 3. Explain how “tuner” campaigns, such as those by GM and Toyota, work. Analyze these campaigns using the Facets Model to identify the effects they are designed to achieve. How would you determine if these campaigns are effective? Case III Starbucks Makes TV Less Intrusive Starbucks coffee is now sold in grocery stores but how many people realize it?
To get that message out, the well known coffee house chain needed to reach its customers nationwide with that message. Television commercials would be the obvious way to reach those people, but Starbucks’ management knew that their customers are not big fans of television commercials and resent the interruption of their favorite program. That’s why starbucks has been such an infrequent advertiser on TV. Its on-air promotional activities have been limited primarily to radio and its only previous use of TV had been support announcements on public TV. That was the problem facing Starcom’s MediaVest group.
The agency used a creative solution: It recommended a partnership with the Bravo cable network. Bravo would run four Independent Film Channel (IFC) movies on Friday nights for a month and Starbucks would buy all the commercial time surrounding the movie airings. The MediaVest team knew that Bravo’s “IFC Friday” night films would be a good way to reach the stakeholder audience because research had described that customer base as people who are up on the latest trends, like to attend live performances of the arts, are apt to see a movie during the weekend it opens, and generally are interested in cutting edge things.
Mediavest calls this customer “the attuned explorer. ” Even though Starbucks bought all the commercial time, the MediaVest team recommended letting the movies run uninterrupted. Starbucks’ advertising message was delivered in supporting Bravo promotions of the movies during each week leading up to the Friday night telecast. About 40 seconds of each 60-second preview spot showed scenes from the movie and 20 seconds promoted Starbucks s the movie sponsor. Other promotional activities were also used in support of the campaign.
One month before the movies aired, a $1 off coupon for a bag of Starbucks Coffee was sent to 3 million targeted consumers around the country, along with a viewer guide introducing the Starbucks-sponsored independent movie festival. Starbucks billboards also appeared during the movie month coinciding with the independent film industry’s annual telecast, which aired on both Bravo and IC. The innovative Bravo partnership wound up not only increasing sales of Starbucks Coffee by 15 percent for the month the campaign ran, but also increased viewership on Bravo by 33 percent.
These results led the campaign to be named a Media Plan of the year by Adweek magazine. Questions: 1. What was the problem Starbucks wanted to overcome in order to effectively advertise that its coffee brand was available in supermarkets? 2. How did the partnership work? Is there anything you could recommend that would extend the reach of this campaign? Case IV Wpp’s Owner-a British Knight with Every (Marketing) Weapon at His Disposal To the uniformed, nothing about Martin Sorrell or his company, the WPP group, may be quite what it seems.
Although he was awarded a knighthood, Sir Martin is anything but a reserved aristocrat. And while WPP is one of the four largest agency holding companies in the world, the initials actually stand for Wire & Plastic products, the British company Sorrell used to gobble up some of the world’s most famous advertising agencies. The roster of agencies now under the WPP’s wing includes industry leaders Ogivly and Mother, Burson-Marsteller, Hill & knowlton, young & Rubicam, and J. Walter Thompson, to name just a few.
Large conglomerates like WPP made frequent headlines in the 1990s, a period of great consolidation in the advertising industry. Faced with harsh economic and business realities, individual advertising agencies chose to give up independent existence in order to become parts of large communication companies that offered clients all the tools for an integrated campaign, including advertising, direct marketing, public relations, and sales promotion. In the new millennium, dealing with one (or several) of the four large holding companies, WPP Group (England), Interpublic(U.
S), Publicis Groups (France), and Omnicom (U. S), is the way the world’s biggest advertisers do business. While each of the conglomerates is led by a charismatic and dynamic individual, none appears to have an edge on Sorrell, who was described in a recent Fortune article as “…confident, witty, and a tod arrogant, talking rapidly about the future of advertising and the challenges of keeping fractious clients and ad agencies happy. ” Fortune also noted that “In an industry populated by shameless schmoozers, the 59-year-old Sorrell is in a league of his own. ”
These characteristics have served Sorrell well, In 2004 he squared off against rival Publicis Groups and its CEO, Maurice Levy, in pursuit of one of the last great independent agencies, Grey Advertising, New York. During the battle Advertising Age opined that Publicis had a big advantage because Levy and Grey chair Edward Meyer were friends and had spoken about merging in the past. In addition, both Grey and Publicis created ads for consumer giant procter & Gamble, while WPP agency Ogilvy & Mather counted P&G’s competitor Unilever among its most important clients. It is customary for agencies not to work for competing accounts. ) A Unilever spokesperson, asked for his thoughts about the possibility of working with an agency that created ads for his most important rival, suggested that “In the past, we’ve not seen it to be such a good idea. “But nobody familiar with Martin Sorrell was surprised when at the end of the day he convinced Grey to sign with WPP and persuaded Procter & Gamble to stay as well. Unlike many of his peers, Sorrell has never written a word of copy, nor has he ever penciled a print design or directed a broadcast commercial.
Sorrell’s talents are organizational and strategic; although he is an expert in the world of finance, Sir Martin cautions, “I may be a bean counter, but I’m not an accountant. ” To drive home the point he posed for WPP’s annual report surrounded by lima and pinto beans. So how does Martin Sorrell continue to win in the high-stakes agency world? His vision, developed years before most of his rivals caught on, that twenty-first-century clients would want a complete menu of marketing communication services, all of which work synergistically, is one important reason for his success.
Tenacity, energy, focus, and a willingness to do whatever is needed to win are also traits that come to mind. All these are illustrated in the story of Sorrell’s drive to land Korean giant Samsung when the company put its advertising up for review in the spring of 2004. Samsung spends almost $400 million each year supporting its brands, which is reason enough for agencies to salivate for the account. Sorrell believes that the company holds even greater appeal because of his forecast that advertising growth in the twenty-first century will come disproportionately from Asia. So Sorrell did whatever he could to attract Samsung’s attention.
Like any savvy agency head, he assigned his best people to generate creative ideas to pitch to Samsung executives. But unlike most agency heads, he didn’t stop there. After discovering that a Samsung-financed museum was having a grand opening in Seoul, Sorrell jumped on a plane and ended up being the only agency person there. Samsung executives found themselves receiving emails from Sorrell at all time of the day and night. Peter Stringham, marketing director of HSBC, a company that Sorrell landed after several years of trying, commented, “Martin can be quite persistent. He was there from the first meeting to the last.
He’d pitched to us a couple of times before and not gotten the account, but he’d had his eye on it for years. ” Needless to say, in the fall of 2004, Samsung announced it was awarding its account to WPP. In the new millennium, British knights may not wear armor, carry a crest, or rescue damsels in distress. But Sir Martin Sorrell knows how to triumph in the competitive world of advertising agencies. Questions 1. Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies? 2. What qualities help Sorrell to be successful?
Why are these qualities so important for his company’s success? 3. Explain how Martin Sorrell wins clients and builds positive agency-client relationships. How does he see the agency’s role in marketing? Case V Boycott This! A recent ad for a Nike hiking shoe used copy that was probably intended to be humorous. The copy suggested that Nike’s shoe could help the use avoid turning into “…a drooling, misshapen non-extreme-trail-running husk of my former self, forced to roam the earth in a motorized wheelchair with my name embossed on one of those cute little license plates you get at carnivals…. Marcie Roth, an advocacy director for the National Council on Independent Living, didn’t find it funny. “Nike is trying to be sensationalist, and they’re doing it on the backs of the disabled,” thundered Roth, adding, “We won’t tolerate it. ” Nike apologized and immediately pulled the ad. But Roth announced that her group was interested in more than just an apology, because the disabled, in Roth’s words, had been “dissed. ” Nike was asked to include disabled actors in its ads and hire a greater number of disabled workers.
Otherwise, suggested Roth, Nike could expect a boycott. Boycotts are certainly one way for consumers to let advertisers know when they’ve gone too far. While some advertisers, notably Benetton, delight in creating controversy, that vast majority try to avoid the unwanted attention and possible loss of sales that a boycott might bring. Armed with this knowledge, consumers and interest groups regularly threaten boycotts and there are several Web sites that track the dozens of product boycotts that re occurring at any given time. Recently the Web site “Ethical Consumer” listed boycott of Adidas (for allegedly using kangaroo skin in the manufacture of some boots), Air France (for allegedly transporting primates), Bayer (for allegedly supporting policies favoring the use of genetically modified crops), and even entire nations (Israel, China, Morocco, and Turkey). Although Ethical Consumer’s rationales for supporting boycotts appear motivated by left-leaning or progressive concerns, conservative groups use them too.
The American Family Association, based in Tupelo, Mississippi, has sent tens of thousands of e-mails threatening boycotts to advertisers Geico, Best Buy, Foot Looker, and Finish Line. The AFA is not upset with the ads placed by these companies, but rather with the program in which the ads appear: South Park. The AFA claims its e-mail campaigns caused Lowe’s, Tyson, ConAgra, and Kellogg’s to stop placing ads in ABC’s surprise hit Desperate Housewives. Some companies resist boycott pressures. Proctor & Gamble ignored AFA pressure to stop its support for gay-friendly legislation in Cincinnati.
Subway Vice President Chris Carroll said his company ignored threatened boycotts caused by the company’s decision to run ads in a documentary that was unflattering to Democratic presidential nominee John Kerry. And then there’s Pepsi. In 2003 the brand signed hip-hop artist Ludacris to appear in a “fun-oriented” campaign, but outspoken cable show host Bill O’Reilly immediately ripped Pepsi and urged “…all responsible Americans to fight back and punish Pepsi for using a man who degrades women, who encourages substance abuse, and does all the things that hurt…the poor in our society.
I’m calling for all Americans to say, ‘Hey, Pepsi, I’m not drinking your stuff. You want to hang around with Ludacris, you do that, I’m not hanging around with you. ” A Pepsi representative appearing on O’Reilly’s show denied that the artist’s provocative lyrics (one album featured a song called “Move Bitch”) were relevant to the Pepsi campaign. But the following day Pepsi canceled the campaign. For viewers of a certain age, the entire affair was reminiscent of the controversy that erupted several years earlier when Pepsi canceled ads featuring Madonna after she appeared in a controversial music video.
But Pepsi’s decision did not mark the end of the controversy. After the announcement, Ludacris and the Hip-Hop Summit Action Network, an organization run by his producer, Russell Simmons, threatened their own boycott. Following several days of negotiations, the second boycott was called off. Ludacris would not be a spokesperson for Pepsi, but the soft-drink giant agreed to a deal to make a multi-million-dollar donation over several years to the rapper’s foundation. Questions: 1. What do you think about consumer boycotts?
Are they unhealthy attempts to infringe on the speech rights of others? Or are they a healthy sign that consumers can take action against the ethical lapses of advertisers? 2. How should a company respond to the threat of a boycott? Consider the different responses of Nike, Subway, Lowe’s, Proctor & Gamble, and Pepsi. How well do you think each of these companies reacted to boycott pressure? Did any of the companies hurt their brand because of the way they reacted to boycotts? 3. How would you review advertising ideas that you suspect are controversial and might generate a backlash?
Is it ever justified to “push the envelope” in the areas of good taste and social responsibility? How would you decide if such approaches are effective? Case VI How Advertising Works If It Walks Like the Aflac Duck You’ve probably never heard of the American Family life Assurance Co. , nor likely to be familiar with its primary service: supplemental workplace medical insurance, a type of insurance that is used by people to help cover the many loopholes and deductibles in their primary insurance coverage. Then again, if you are like 90 percent of U. S. onsumers, maybe you have heard of the company. In its advertising it calls itself “AFLAC. ” The four-year AFLAC campaign is the work of Linda Kaplan Thaler, owner of the New York agency that bears her name. Thaler’s ads are not known for their subtlety. Among her credits are the Toy’s R Us jingle “I don’t want to grow up,” and the successful campaign for Clairol Herbal Essences, featuring on “orgasmic” hair-washing experience. The Herbal Essences ads strike some as funny, others as quite possibly offensive, but sales of the product have skyrocketed to almost $700 million a year.
In many ways Thaler’s ads hearken back to the 1960s, when it was common to feature “sex, schmaltz, chirpy jingles and ‘talking’ babies and animals,” as the New York Time’s advertising columnist Stewart Elliott puts it. Industry insiders have been known to snipe at Thaler’s work, and few would describe her campaigns as “edgy. ” But as Maurice Levy, CEO of the giant advertising company Publicis, observes, “There are people who do advertising for what I call the advertising for the consumer. She is doing advertising mush more for the consumer. Thaler herself notes, “We’re doing our job when we find ways to get people to buy things. ” Thaler’s AFLAC ads, by almost any measure, are her best. Almost all feature a white duck desperately screaming “AFLAC” at people who need supplemental insurance. Unfortunately, the duck’s audience never quite seems to hear him. Most of the ads contain a fair amount of slapstick, usually at the expense of the duck, whose exasperated-sounding voice originates with former Saturday Night Live cast member Gilbert Gottfried. He’s got the right answer but nobody is listening, and that’s a situation that resonates with people,” says Kathleen Spencer, director of AFLAC’s corporate communications. “There’s also just something inherently comical about a duck. ” The campaign has been enormously successful. Since the ads first began running, brand name awareness has increased from 15 percent to 90 percent. Over the same period year-to-year sales increases have almost doubled. Dan Amos, CEO for AFLAC, believes that “our name recognition with our advertising campaign to truly help our company. In 2003 Ad Age named the commercial featuring the duck and the Amazing Kreskin (who hypnotizes a man into thinking he is a chicken) the most-recalled spot in America. But what makes the AFLAC campaign truly remarkable is how little it has cost the company. The duck has a higher Q score (a measure of a character’s familiarity and appeal) than both Ronald McDonald and the Energizer Bunny, but whereas Energizer has spent almost a billion dollars over 15 years on advertising, and McDonald’s spends almost $700 million every year, AFLAC’s ad budget is only $45 million a year.
There is no denying that Thaler’s work for AFLAC is a triumph of both effectiveness and value. Questions: 1. Some viewers don’t like the AFLAC ads. Can an ad still accomplish its intended purposes if people find it annoying? 2. The AFLAC campaign is more than four years old. In your opinion, will the campaign stay effective for the foreseeable future? 3. What makes AFLAC ads so effective? Is it something more than their entertainment value? If so, what else contributes to their success?

Gas enterprise Management admission statement

Reaching for the brightest star has always been my motto in life. This saying drives me to be more passionate about education and learning many things that concerns my career advantage. I believe that everything happens for a reason and nothing is impossible for a person with enough optimism and hard work. I wish to pursue a degree in MSC Oil and Gas Enterprise at (insert name of university here). Being enrolled in the said program will allow me to expand my horizons and give me a more successful future. My name is (insert your name here) and I am an MBA holder of International Business with a B. A. degree in Business Administration.
I am honest enough that I do not have adequate background when it comes to Oil and Gas Enterprise but I was encouraged by the dean of the school to apply on the said program. I am convinced by the fact that after having the said degree, I will be more competent enough to succeed in life because I have another degree that came from a reputable institution. The MSC in Oil and Gas Enterprise Management Programme is best offered by (insert name of university here) because it has wide array of academic resources which I can utilize as I study more about geophysics, geology, engineering and the latest in science and technology.
Professors who are experts on the said field will share their insights to promising students like me when it comes to achieving negotiation, environmental science, engineering and entrepreneurial skills. Managing something that has connection with Oil and Gas enterprise will not be easy but I am confident that the knowledge I will gain in this programme will make me well equipped in the future. The oil industry covers broad topic which are not limited to energy resources, energy ministries and determining the possible techniques to make it more progressive.

Having enough knowledge on how to deal with other National Oil Companies will also be taught on the MSC Oil and Gas Enterprise Management program. Exploring the connection of this field with commercialization, law and economics are also vital because it will pave way for a successful recovery in terms of hydrocarbon exploration. The course program entitles me to more professional training which I can use in seeking more skills and knowledge and at the same time increases my qualifications. Through the MSc in oil & Gas enterprise Management program I will gain more understanding about the business development in the industry of oil and gas.
In addition to this, my analytical skills will be improved and my empirical and conceptual knowledge about this field. It also includes various modules that has latest geology features, engineering and geophysical disciplines that will aid me in my future career. Having the adept knowledge in entrepreneurship will give me more advantage because I can close business deals and gain personal and professional advancements. Skills are rest assured to be improved when it comes to accountancy, environmental science, petroleum economics, presentation and negotiation
Greater emphasis is given on how the said skills and knowledge can be applied on actual management. Having the practical application and sufficient training will allow me to explore more areas and techniques in MSc in oil & Gas enterprise Management. Having said all these things that I can acquire from the program, I believe that in order to make learning possible is through my way of understanding and gaining the right knowledge. I will participate more during lectures and discussions so that I can grasp the knowledge given by professors.
As a student, I can say that my passion and hard work will make me persevere in every subject. I am also enthusiastic when it comes to gaining knowledge because I used to do self study even at home. This will ensure that I am reviewing the lessons we had in class and be more equipped for the next day’s discussion. Every hardship I will experience in education will surely pay off because I will land with good career opportunities upon graduation. After the education at (insert name of university here), I believe that there are more career opportunities that lies ahead of me.
Being an outstanding student does not end after graduation. It should be continued in the portals of future companies that I will work for. My optimism made me consider every challenge as vital for individual’s growth. I also possess a flexible personality that allows me to deal with every people from all walks of life. Flexibility is important in this field because you will meet new acquaintances that will help propagate your career and business. I believe that my personal, academic and professional experience can also be utilized during class discussions.
Since I hold a degree in Business Administration, I can participate during class discussion and share what I have when it come to business handling and entrepreneur. My MBA degree in International Business is another advantage on my part because I can connect the said degree to MSc in oil & Gas enterprise Management in such a way that will include the international market. It is good to cite examples during classroom discussions because it means that you are directly applying what you have learned from school. It also eliminates bad practices and can seek for better alternatives that will improve the employee’s performance.
My personal and professional academic experiences have shaped my career goals for the future because I already foresee myself in the profession that I always dreamt of. I see myself working as a successful (insert name of ambition here). My confidence is also at its best because I was able to succeed in my previous educational degrees and I look forward to my future with more career opportunities at hand. I am armed with the right knowledge and experiences plus the MSc in oil & Gas enterprise Management degree that I will be receiving in the future.
Nothing will interfere with my success because I am driven with the right passion to survive. Everything that I aim will be use for the benefit of other people and I believe that it is through service and commitment that a man achieves fulfillment. My future goals will be made possible by the MSc in oil & Gas enterprise Management program because I will learn more things aside from the ones I’ve learned from college and from my MBA in International Business degree. Everything that a man wishes to happen comes at the right time and with a great purpose.
I believe that this is the perfect time for me to make all my dreams a reality come true. I am rest assured by the vision of this program and I will do my best to grasp every lessons taught in class. After this program I will be a promising professional who is ready to compete globally. After all that has been said and done, I look forward to the many days of studying at (insert name of university here). Being enrolled in the MSc in oil & Gas enterprise Management program is a privilege for me because I will be completing a degree in an institution that recruits only the best and finest students.
. In am willing to take all the risk in this field because I am confident about my skills and abilities. I have the right mindset to complete my goals. I realized that everyday spent is important may it be personally or academically. I should learn to give ways to others and render the best service right after graduation. My quest for education will not stop after I graduated, I will find ways of sharing what I have learned to others and contribute for the benefit of the society. By doing so, I would be able to show the world that nothing is impossible when a person puts dedication, heart and soul in everything we do.

The Network Operating System For Habibi’s Restaurant

Log-on securities are delicate in protecting the computer network. As a restaurant that uses computers to enhance faster communication in a more efficient and less time consuming way must be aware of certain software updates to ensure the safety of the computer services. Defined in Wikipedia (2007), the system must be using the software NOS or network operating system hence this controls networking, the messages that comes like traffic and queues when many users are using the network.
The software does not only aid in the quick access but it also does some administrative functions and has an especial function when it comes to security. Compared to the available softwares like OS’s or Windows XP, NOS run to enhance the optimum network performance and the software is commonly used in local area networks or to a wide area networks but is also applicable to a broader array of networks. NOS are based in the 5 layers of OSI reference model.
The restaurant could use the latest available NOS like Novell Netware, Windows NT and 2000, Sun Solaris and IBM OS/2 to achieve the best performance in the administrative level. Many important programs are protected by NOS like it could provide back-up for processors, protocols, automatic hardware detection and support multi-processing, security measures like authentication, authorization, logon restrictions and access control. Other featured programs are the name and directories, back-up and replication services, internetworking or routing and WAN ports. With the use of these remote access systems the administration could log on and log off efficiently. The NOS also aids in auditing, graphic interfaces, clustering, tolerance to fault and high availability system.

In using the Windows Server 2003 the Active Directory compatibility could be enhanced. There is also better deployment support when it comes to the transition like for example from Windows NT 4.0 to Windows Server 2003 and Windows XP Professional. The security services are answered by changes in the IIS web server. It is rewritten for the enhancement of security.
While the Distributed File System have many functions including the maintenance of multiple hosting of DFS single server , terminal server , active directory , print server , and other programs or services. There are new versions of Windows Server that can be used via the Remote Desktop Protocol for terminal services. This program can have a multiple functions as well as in remote graphical logins for fast performances from the distant server. The IIS as it is used in Windows Server 2003 increases the default security system because of the built in firewall that can break defaults.                                                                                                                               In
March 2005 new improvements and updates were incorporated to Windows Server 2003 like the Windows XP containing users like Service Pack 2. The following programs are the updates for Windows Server 2003. (1) There are Security Configuration Wizard that can enhance the administrator’s research in making changes and security policies. (2) Another program is Hot Patching that allows DLL, the driver and non-kernel patches for a non reboot function. (3)
The IIS 6.0 Metabase Auditing is responsible in tracking or editing of metabases. (4) The Windows XP Service Pack 2 could be effectively converted to Windows Server 2003 by using the Windows Firewall system. With package like the Security Configuration Wizard that can be used by the administrators for more manageable incoming open ports and hence it can be detected automatically because the default roles could be selected. (5) For the support of IPv6, Wireless Provisioning Services is used.
This also builds new defenses against SYN flood TCP assault. (6) Default modes can be turn on when a Service Pack 1 server is booted after its installation, and is made possible by Post-Setup Security Updates , hence it configures the firewall to barricade all incoming connections, and able in directing the user for updates installation. (7) Buffering could be prevented if (DEP) or Data Execution Prevention has to be used. The No Execute (NX) does not allow overflow especially in cases that there is an attack by Windows Server vectors.
The Windows Server 2003 R2 is the newest update with installable features for Windows Server 2003 that includes SP1. The software has many systems of function like (1) Branch Office Server that is very capable in centralization of tools in the administrator like the files and printers, enhancement of Distributed File System (DFS), the WAN data replication responsible for Remote Differential Compression. (2) The Identity and Access Management for Extranet Single Sign-On and identity federation, centralization of administration in extranet application access, automated disabling of extranet access in consideration to the Active Directory account information, the user access logging and cross-platform web Single Sign-On and or password synchronization with the use of Network Information Service (NIS). (3)
Storage Management for the File Server Resource Manager that can have a storage utilization reporting function, enhancement of quota management, the file screening limits files types are allowed and the storage Manager for Storage Area Networks (SAN) for the function of storage array configuration. (4) The Server Virtualization serves in the 4 virtual instances. (5) The SDK for UNIX utilities that gives a full Unix development environment examples are Base Utilities, SVR-5 Utilities, Base SDK, GNU SDK, GNU Utilities, Perl 5, Visual Studio Debugger Add-in.
The Windows Server 2003 contains Datacenter edition which allows an 8-node clustering that could help lessen fault tolerance. By means of clustering, the fault tolerance of server installations is boosted and is accessible. The clustering also supports the file storage that is connected to Storage Area Network (SAN). This could run in Windows and also to non-Windows Operating systems as it can be connected to other computers. To block data’s or redundancy and to achieve fault tolerance, the Windows Storage Server 2003 uses the RAID arrrays for these functions. A Storage Area Network is available in Windows Storage Server 2003 where the data’s are transferred then stored in bigger chunks and not by files. Therefore the data’s transferred are more granular, because of that there is a higher performance in database and transaction processing, while it permits NAS devices to get connected in SAN.
The Windows Storage Server 2003 R2 has a Single Instance Storage (SIS) contained in the file server to optimize high perfromance. The (SIS) can transfer or scan files in volumes moving it to the common SIS store, thereby reducing the storage bulk by 70%. As stated by Couch (2004) installation of data protection systems like the uninterruptible power supplies (UPS), redundant array of independent disks (RAID), and tape backup systems that are provided by Windows Home Server will aid in the maintenance of the network.
Wikipedia, 2007. Windows Server 2003. Retrieved on May 10, 2007. http://en.wikipedia.org/wiki/Windows_Server_2003_R2
Wikipedia, 2007. Network operating system. Retrieved on May 10, 2007. http://en.wikipedia.org/wiki/Network_operating_system  
Couch, A. 2004. Network Design System Administration. Retrieved on May 11, 2007.http://www.cs.tufts.edu/comp/150NET/notes/intro.php1

Strategic Planning Report

The leader of a local health care organization, Kendra Klein, has noticed other health care organizations successfully incorporating strategic management practices. Kendra is considering using strategic management for her health care organization. She has hired me to research what the strategic planning development and implementation process is and to address why it helps organizations be successful.

Write a 700- to 1,050-word report that answers the following questions:

What are the major components of strategic management, and why is each component needed for success?

Why are an organization’s mission and values important to strategy formulation?

What benefits does a strategic management process bring to a health care organization?

How does strategic management affect organizational decision making and financial performance?

How does strategic management affect the way an organization responds to its environment?

Cite a minimum of 2 peer-reviewed, scholarly, or similar resources to support your information.

Format the report according to APA guidelines.

Balance Scorecard

Balance Scorecard (BSC) is the focus of every company because of great belief that this is an approach for measuring performance with the combination of the so-called traditional measurement of financial aspect compared to the measurement of non-financial ones. BSC seeks the performance’s measurement of the business as a whole with the four (4) important perspectives listed as follows: a) Financial Perspective is one of the perspectives that the company needs to focus on because this is measuring the performance of financial part’s reflection.

This has something to do with the return of investment or simply termed as ROI, the company’s cash flow including the number of debtors and economic value-added. b) Customer Perspective is the other measures to have the customers’ direct impact for the computation of the company’s market share or the percentage of market, the surveys made to customer that also includes the number of complaints. c) Internal Business Processes Perspective is the measurement of reflection of the performance of business processes like the presentation of manufacturing efficiency cycle, the processing time information as well as the measures of productivity.

d) Learning and Growth Perspective is the measures in order to describe the employees of the company in terms of the learning curve like the profile of staff education, the time of training and the survey made to the satisfaction of employees. The perspectives as stated above helped small and large companies to translate the strategy into action and even provide the metrical setting to track the progress of the of all companies. Balance Scorecard P 3 Analysis:
As further analyzed, the measures are truly ‘customer centric’ because as proven the customer satisfaction was viewed due to increased in sales or the increase in income resulting from the acceptance of the product and the repeated customers’ generation. In addition, the product shipment is related to the driving satisfaction of many customers that were met by the companies. The efforts of marketing are said to be measured by the data being tracked from the web portal which was then created for the partners’ distribution channel.
The items that are tracked are the site usage, online ordering and the effects of direct mailing in the areas of marketing as well as advertisement on the leading generation and the activity in the portal level. The improved performance was truly due to the company’s viewing from the perspective of potential, prospective and present customers because Balance scorecard was exactly simplified to the four (4) key measures depicting the satisfaction among customers, hassle index of customers, the delivery that must be on-time and most importantly the lead times.
Bridgeport Hospital is using the BSC for four (4) years and proven that the satisfaction of patients and customers increased. Many businesses considered to be small or large are continuously earning because the greater contributions are coming from customers whether old or new customers. A higher percentage is absolutely coming from the customers in order for many companies to grow and even learn to improve their products or services. BSC really contributes in achieving the success of most companies because at an early period, many companies may still improve the things that should be done in order to meet the needs of their customers.
More issues from customers as well as their complaints may be resolved through the use of BSC. Balance Scorecard P 4 Conclusion: I think that the efforts of the companies to evaluate the business from the customers perspective was only one of the key contributions to improve performance, because this may give focus wherein the strategy described as competitive correspond to the success of most firms by means of targeting the attention of the segment specific to the market such as the niche in the market.
This strategy is very effective and done in order to survive wherein the companies may face the distress in financial areas. SGC and Futura are the companies using BSC, and they proved that the point of evaluating the business from the perspective of customer is a great help to the company as a whole and resulted to increase in sales and income. I should say that there should be equal reviews with regards to financial, internal business processes and the learning and growth perspectives aside from the customer perspectives that most companies should pay attention to.
BSC is a tool in management providing the framework to translate the strategy into action and as mentioned this is a combination of the financial and non-financial measurement. This is seeking the measurement of performance of the business to financial, customer, internal business processes as well as learning and growth perspectives. In totality, this will provide a set of tracking metrics in order to track the progress of most companies and against the objectives as well as the goals for meeting the initiatives strategically.
The managers’ and employees’ motivation may also include their corresponding performance because these are the key enterprise’s challenges needed for more improvement of most companies. The said initiatives in strategic aspect may result to the departmental cascades and the objectives of individual corresponding to the strategy. Balance Scorecard P 5 References Ahn, H. (2001). `Applying the Balanced Scorecard Concept: An Experience Report,` Long Range Planning 34(4), 441-458. Atkinson, A. , and M. Epstein (2000). `Measure for Measure.
` CMA Management 74 (September), 22-28. Denton, G. A. , and B. White (2000). `Implementing a Balanced-Scorecard Approach to Managing Hotel Operations,` Cornell Hotel & Restaurant Administration Quarterly 41(1), 94. Field, T. (2000). `Full Measure,` CIO 13(14), 140-145. Fisher, M. J. (2002). `Balanced Storecard Step-By-Step,` The CPA Journal 72(7), 17-18. Frigo, M. L. , and K. K. Krumviede (2000). `The Balanced Scorecard,` Strategic Finance 81 (January), 54. Green, M. , J. Garrity, A. Gumbus, and B. Lyons (2002). `Pitney Bowes Calls For New Metrics:
The Company Used a Balanced Scorecard to Manage Performance and Increase the Bottom Line,` Strategic finance 83(11), 30-36. Gumbus, A. , and B. Lyons (2002). `The Balanced Scorecard at Philips F. lectronics,` Strategic Balance Scorecard P 6 References Finance 84(5) (November), 45-49. Gumbus, A. , D. Bellhouse, and B. Lyons (2003). `A Three-Year Journey to Organizational and Financial Health Using the Balanced Scorecard: A Case Study at a Yale New Haven Health System Hospital,` Journal of Business and Economic Studies 9(2), 54-65.