Present day market leaders confront a number of challenges in securing new orders and customers. These challenges may take the form of a larger number of players influencing the customer decision process, increased buying criteria, greater expectations of faster feedback, and more expectations from the customers that the sales force understand the customer’s requirements. The customers have become more demanding and the competitors have become more productive which have also increased the challenges being faced by the businesses.
The businesses are expected to possess the characteristics of flexibility, speed, easiness in dealing, fast, resilience, customer focus, and human warmth in their dealings (Rick Wolfe). Being a business based on the impulse and moods of the customers, the leisure cruise business needs much of these factors to be integrated….