Cyber Intelligence Sharing and Protection Act Current Event

The Cyber Intelligence Sharing and Protection Act or CISPA is legislation that is currently being resurrected in the House of Representatives after failing to make it to a vote in the senate last year as reported as previously threatened with veto by President Obama.(WILHELM, 2013). According to the bill’s author, as reported by Wilhelm (2013) the bill aims to allow more sharing of “cyber threat intelligence” between the U.S. government and private sectors.
There is quite a threat to individual freedom of speech and privacy if this bill is enacted. The proposed legislation would give tremendous powers to private industry if passed and severely limit the ways in which users enjoy privacy on the internet. Individual’s simply pirating movies or software could be classified as “cyber-threats” and become the target of combined governmental and civilian action.
Personally, I perceive the proposed legislation as a threat to freedom of speech and privacy. Because of technology, terrorism and widespread global unrest, Americans’ have given the government powers beyond what our founders ever envisioned as evidenced by the most recent renewal of The Patriot Act As cyber threats evolve it is vital to have legislation to enable appropriate response, however this legislation must be carefully crafted as to not allow any party to be above the law.

Reference: WILHELM, M. (2013, Febuary 23).
Recently hacked, here’s Microsoft’s statement on pending cybersecurity legislation. Retrieved from THE NEXT WEB:


Area of Study Essay- Journeys The Oxford Dictionary defines Journey as “an act of traveling from one place to another”; this could, of course, be taken literally. Instead, why not think of “places” as emotional or mental situations? So you take a Journey between different emotional states. “The journey, not the arrival, matters. ” This statement is correct for all four texts I will be discussing. The Journey is more important than the arrival because it is the Journey that makes people who they are.
On a life Journey there are tipping points that define who we become. On our life Journey, what Is the end, death or meeting beyond? What significance does death have to the person you have become? Nothing: in death we look back at who we’ve become, but we have become like that, not because of the situation that you are in at that moment in time, but the choices or paths that we took on our life Journey. A life Journey has bumps and dips that can sometimes feel like mountains or craters as deep as hell, but the Journey will always continue.
It could be argued that we never really have a specific arrival point in the Journey, but have multiple points of arrival and departures. Does a life Journey ever really end? The journeys that are shown in the texts are inner journeys (spiritual, mental and emotional) that revolve around certain significant points in the subject’s life Journey. The four texts that will be compared are; “God’s Grandeur”-Gerald Manley Hopkins, “l wake and feel the fell and dark. To day-Gerald Manley Hopkins, “Reign Over Me” written and directed by Mike Binder and a visual representation of Journey. “God’s Grandeur” contains a significant inner Journey. In the flirts four lines of the octet Hopkins describes a natural world through which God’s presence runs like an electrical current. Alternatively in the last four lines of the octet he talks about how humans are robbed of their sensitivity to the beauty of what is left in nature, people have become unaware of the wonders of the world around them.

The sestets shifts In argument again, even though humans do not realize It, nature continuously offers the potential of power and re-blurt. Hopkins Is In awe of the beauty of God’s presence all around him. Hopkins uses a metaphor of God’s grandeur as an electric force. This suggests an undercurrent that is not always seen, but which builds up as a tension r pressure that occasionally flashes out in ways that can be both brilliant and dangerous. In this moment Hopkins is amazed at how rich and full of life God can make him, Hopkins emotions peak at a high at this point in time.
Hopkins uses repartition of the word “trod” and triple rhyming words; have trod, have trod, have trod, all is seared with trade blared and smeared with toil” to emphasis the struggle of humans, continuous Journey, they have been on a journey for so long that they can’t see God clearly anymore, and the use of the word “smeared” is to exaggerate he same thing again, the screen between God and humans is getting murky and dirty, not easy to see through, so they are losing contact.. Hopkins is disappointed that humans have destroyed the land by building factories.
Seeing this makes that man does not recognize His power and the beauty of nature; “. … The soil is bare now, nor foot can feel, being shod. ” This may mean that because humans are wearing shoes we are disconnected to nature, and we cannot feel God’s presence because we have a barrier between us and the earth. Humans have been cutting down trees and ruining the Earth for centuries, we have made the soil bare. Once Hopkins realizes that humans have stopped being one with nature, it made him almost annoyed that we can Just ignore God’s presence.
Hopkins spirits are finally lifted again when he notices that there will always be the promise of re-birth, new life and “dearest freshness”. In the last four lines of the sestets Hopkins employs imagery from nature to convey rejuvenation by saying “…. Last lights off the black West went Oh, morning, at the brown brink eastward, springs…. Ah! Bright wings” meaning; that even though the sun goes down in the west he knows that God will bring it back up in the East, he as faith that God will keep the Earth surviving long enough that a similar cycle will happen with nature; that things will go back to how they were, fresh and rejuvenated.
Also, Hopkins believes that eventually if God keep the Earth turning someone will eventually notice the beauty and wonder that God’s presence makes. In this poem Hopkins is on an emotional Journey, he first starts by being amazed at God’s presence, then his emotions change to almost angry at how human can be so ignorant, then when he realizes that God will always be there his emotions transform to astonishment at Gods persistence. WSDL it matter that he was astonished at the end of the poem, if you didn’t know how what occurred to redder him this way?
The second text that I will be discussing is “l wake and feel the fell of dark, not day’, this is a terrible sonnet by Gerald Manley Hopkins this poem, is an emotional Journey also. In this poem Hopkins is suffering from insomnia, he longs for the brightness of the day time. The darkness of night makes Hopkins feel claustrophobic, the poem emphasis his feelings of loneliness and isolation. The sonnet finishes with the consolation of sleep, while it opens with its impossibility. Hopkins starts this poem by stating that he wake up expecting day light, but unfortunately he is still stuck in the fall of darkness.
The clever use of “fell of dark”, relates back to the fall of Adam and Eve, or how the Lucifer (the devil) is a “fallen” angel. Hopkins is trying to get across the meaning that darkness is cruel or the equivalent to “Lucifer”, compared to the brightness of daylight. Hopkins is exhausted and he feels as though the night time is endless “But where I say Hours I mean years, mean life”. The last four lines of the octet describe how Hopkins is wondering where God really is, “… Eke dead letters, to dearest him that lives alas! Away. Hopkins has been trying to get a response from God for all the hours of the night, but he feels like pleading with God for sleep is pointless. He thinks that God is Just ignoring him. The first line of the sestets has a metaphor “l am gall, I am heartburn. ” Hopkins is now feeling so terrible that is feels like he is the pain; the darkness is so overwhelming that he feels that he himself has become the insomnia. “The lost are like this…. As I am mine, their sweating selves; but worse” Hopkins now feels like he can understand how “the lost” (damned) feel, hat they too; are trapped in never ending darkness.
Hopkins emotional Journey in this poem moves from a pleading state with God, through self-pity then to an his suffering of insomnia, but disappointed with himself for being so. Between the two poems Hopkins emotions change of emotions from the Joyfulness of ‘Gods Grandeur” to the despair of “l wake and feel the fell of dark, not day’ is a journey in itself. Hopkins must have experienced a pivotal moment in his life for his emotions to change so dramatically. “Reign Over Me” written and directed by Mike Binder has a very powerful inner journey (both mental and emotional).
It is the story of a man named Charlie and his struggle to deal with the loss of his family in the tragedy of 9/1 1, Charlie suffers from Postgraduates Stress Disorder (PETS) and is helped through the struggle by his former college roommate Alan. In the movie, Charlie starts off weaving through the traffic on this motorists scooter, symbolizing that he is in his own world. Charlie is stuck in a loop the whole way through the movie, every day is a struggle to Just get up out of bed. He lost his family and he is constantly trying to shut that out, he pretends he doesn’t remember any of that pivotal moment in time. He Just shut down.
Quit work. He stopped wanting to talk about her. Then he acted like he didn’t remember them. Then he pretended like he didn’t remember us. ” Charlie’s in-laws are constantly trying to talk to him, while Charlie is Just trying to forget. He is in a state of denial for most of the movie, until Alan gets him to talk to someone. First he tries a therapist, but Charlie refuses to talk. Eventually Charlie confides in Alan and tells him the story of how he lost his whole world “….. And I felt them burning. ” This is the beginning of a new Journey for Charlie; he has finally realized that he must member them to enable himself to move on.
Charlie’s emotions peak at amazing highs and drop so low at times that he doesn’t know if he can live with the pain of losing his family, but with the help of his in-laws and his friend Alan, Charlie’s journey has gotten back on a more stable path. What Charlie went through, made his mind and soul so distressed that his Journey to recovery will never end, it will be a constant struggle to stay on the stable path. So this particular example of Journey has no arrival, but the process of his emotional peaks and falls has made his Journey a lot ore important than where he will end up.
Again, does a life Journey ever really end? Will Charlie ever arrive at a point where is can Just stop? No, he must always continue The final text in a visual representation of a Journey, in the middle of the frame you are looking at a set of steps (outside) leading up to darkness with a caption above reading “Life is a Journey-EnJoy the Journey. ” The steps in the visual are not perfect or straight, they are rough and uneven. This is a symbol meaning that life may not be easy; it will have parts that are unstable and scary.
Also, the steps are leading up to rankness, this represents that we do not know where life will lead us, and it is unknown. If we knew where we were going what would be the point of the Journey? Why wouldn’t we Just Jump around the hard parts and go straight to our destination? No one knows where life will take us; each decision has a separate path leading us to another choice. It doesn’t matter where we end up if there was no story of how we the place where we are standing at a certain moment in time is lit up, we can only see so far ahead of us. Once that light ends it is unrevealed where the path will lead.
The caption above the image reads “Life is a Journey-EnJoy the Journey. ” A life Journey has multiple inner Journeys; each inner Journey is important and significant. There would be no point to the Journey if we didn’t not enjoy each moment. Enjoy life; it is the only real Journey we ever undertake. Each inner Journey is experience differently by the main subject of the individual texts. In both of Hopkins poems he experiences two vastly opposing emotional states. One is admiration for God’s presence, while the other is disappointment at how God can Just ignore Hopkins suffering.
Neither one of his poems bring him to any kind of conclusion, therefore his Journey continues and does not arrive anywhere. In “Reign Over Me” Charlie’s grief moves through the seven stages but does not conclude. He will always grieve but is stable enough for his life Journey to continue. Like Hopkins, Charlie’s Journey is not over when our involvement is over. In the visual representation we cannot see the end of the path so the only option is to persist up the steps, even though it is scary and unknown still the Journey continues. So what is the arrival without each separate step of the Journey?

Research proposal on press freedom

The close proximity to Eugene ensures a steady flow of customers. MGSG is a start-up grower and distributor of exotic salad greens for restaurants and individual consumers. MGSG is located in Blue River, Oregon and serves the southern Willamette Valley.
M6SG’s objectives are to develop a product-based company whose goal is to exceed customer’s expectations, increase roduction efficiency by 10% a year, and lastly, and develop a sustainable farm business, able to survive off their cash flow. Products MGSG will sell a spring mix of salad field greens. These greens will include but are not limited to: red leaf, arugula, radicchio, mustard greens, endive, and chicory. These greens are grown for use in salad mixtures, purchased by the end consumer as well as by restaurants who then serve it to their patrons.
The Market MGSG has decided to target two distinct market segments, individual customers and restaurants. The individual customers will purchase greens from MGSG at the Tuesday and Saturday Farmer’s Market. This segment is growing at 12% and has 12,000 potential customers. The second segment is local restaurants. This market is smaller at only 28 potential customers, but is more consistent in demand throughout the year. Competitive Edge MGSG has two competitive edges that will help them maintain strong growth rates, ncreasing their market penetration.

The first edge is quality. MGSG prides themselves on the high quality of exotic salad greens. Greens that do not meet MGSG high standards of quality are rejected as imperfects and go to a not-for-profit food bank. M6SG’s second competitive edge is their flexibility. The entire farm has been set up to allow them to change crops or scale existing crops to meet demand. This is highly unusual as most farms are unable to change crops mid year. Management MGSG is led by Heidi Ponic.
Heidi initially got her start in growing while working at a greenhouse. After college, Heidi went to work for a large grass seed company. This experience is what solidified Heidi’s desire to continue working in an agricultural capacity. Soon after her experience at the Willamette Seed Company she decided to enroll in Oregon State University’s Master of Horticulture Program. Heidi’s Masters provided her with requisite detail and skills to develop her own farm business research proposal on press freedom By Jkamaleki

Chatsworth the Adventure Plyaground

Chatsworth House, the home of the 12th Duke and Duchess of Devonshire, is one of the finest and most palatial houses in the UK, set in over 1000 acres of parkland in the Peak England. The original house was built over 400 years ago and rebuilt starting in the seventeenth century. The house is vast, with 175 room lit by over 2000 lights bulbs, and with a roof that covers 1. 3 acres. Chatsworth’s many rooms are full of treasure including famous works of art by painters such as Rembrandt, and tapestries, sculpture.Valuable furniture, musical instrument and even 63 antique clocks which need winding every day.
The gardens cover over 105 acres with more than five miles of footpaths that guide visitors past fountain, small and large (the largest is 28 meters high), cascades, streams and ponds, all of which are fed by gravity from four large man-made lakes on the moors above the grounds. The gardens are mix of formal and informal areas. There are sculpture, statues, rock gardens, maze and garden views that constantly change with the seasons, all managed and maintained by a small team of 20 gardeners.Both the house and gardens are open from March to December and are just two of the experiences available to visitors. Other include an orangery gift shop, restaurant and farm shop, which are open all year round, and the surrounding park land which is open to visitors for walking, picnics and swimming in the river. The whole estate is owned and managed by an independent charity. Close to the house and gardens .
, with a separate admission charge, is the farmyard and adventure playground.The farmyard is a popular attraction for families and provides close encounters with a variety of livestock including pigs, sheep, cows, chickens and fish. The staff provides daily milking demonstrations and animal-handling sessions. The woodland adventure playground is accessed through the farmyard and is one of the largest in the country with a range of frames, bridges, high-level walkways, swing, chutes and slides. Simon Seligman is the Promotion and Education Manager at Chatsworth house. As head marketing he is closely involved in the design and development of ew services and facilities. He explained the way they do this at Chatsworth.

“It is pretty abstract and organic process. Looking back over the last 25 years we either take occasional great leaps forward or make frequent little shuffles. The little shuffles tend to be organic changes usually in response to visitors feedback. The great leaps forward have been the few major changes that we decided we wanted to bring about. ” One those great leaps forward was the decision to replace the children’s adventure playground attached to the farmyard, Simon explained. The existing adventure playground was clearly coming to the end of its life and it was time to make a decision about what to do with it. It was costing us about 18,000 each winter to maintain it and these costs were increasing year on year.
We believed we could get a better one for around 100,000. The trustees asked me, the deputy estate manager with line responsibility for the farmyard and the farmyard manager to form a group and put forward a report to the trustees setting out all the options.We asked ourselves several detailed questions and some fundamental ones too, such as why are we replacing it and should we replace it at all? We came up with four options: remove it, do nothing, replace with similar, replace with substantially better. It was felt that removing the playground altogether was a realistic option. The Duke and Duchess had view that Chatsworth should be true to its roots and traditions. Whereas one could make an argument for farmyard being part of a country estate, an adventure playground was considered to fit less well.The down-side would be that the lack of adventure playground, which is a big attraction for families with young children, could have an impact on visitor numbers.
However, there would be saving in terms of site maintenance. The “do nothing” option would entail patching up the playground each year and absorbing the increasing maintenance cost. This could be a low-impact option, in the short term at least. However, it was felt that this option would simply delay the replace/remove decision by five years at most.The current playground was no longer meeting international safety standards so this could be a good opportunity to replace the playground with something similar. It was estimated that a like-for-like replacement would cost around 100,000. Replacing the playground with a substantially better one would entail a much greater cost but could have an impact on visitor numbers.
Simon and his team keep close eye on their competitors and visit them whenever they can. They reported that several other attractions had first rate adventure playground or to go for great leap forward.The trustees asked us to bear in mind the “remove” option and take a closer look at the “substantially better” option. Three companies were asked to visit the site, propose a new adventure playground and develop a site plan and initial design to a budget of 150,000. All three companies provided some outline proposals for such a figure but they all added that for 200,000 they could provide something really quite special. Furthermore, the team realized that they would have to spend some additional money putting in a new ramp and lift into the farmyard at an estimated 50,000.It was starting to look like a very expensive project.
Simon takes up the story. “One of the companies came along with a complete idea for the site based water which is a recurring theme in the garden at Chartsworth. They had noticed the stream running through the playground and thought it could make a wonderful feature. They told us they were reluctant to put up a single solution but wanted to work with us, really engage with us, to explore what would really work for us to visit their German partner who made all the major places of equipment.So, over the next few months, together, we worked up a complete proposal for a state-of-the-art adventure playground, including the structural changes in the farmyard. The budget was 250,000. To be honest, it was impossible to know what effect this would have on visitor numbers so in the end we put in a very conservative estimate that suggested that would make the investment back in seven years.
Over the next few years we reckon the playground led to an increase in visitor numbers of 85,000 per year and so we recouped our investment in just three years. RECOMMENDATION:

5 Tips On How To Take Your Idea From Seed to Scale

Many entrepreneurs don’t know how to take an idea from inception to fruition. That’s the reason why more than 90 per cent of all businesses fails. Even if someone did learn how to grow their business – they stay stagnant because they don’t know how to scale it.
The line is increasingly blurry in the market on what works and what doesn’t. So today I’m going to let you in on someone who knows the ropes. Best-selling author Kat Loterzo has done this plenty of times before and this is her advice:
It Doesn’t Start with Research. It Starts with Action

Many people will tell you to start by doing the research. Find your persona, do all of the work you think you need to do beforehand. What Kat tells us is that you should instead jump straight into action. You can only tell if your product or idea is valuable if you jump into action. You will be able to tell what the response is from your clientele and then that’s how you collect research or data.
The difference between researching and executing is action. Researching is a lot like observing to see if everything is aligned right, executing is more like getting your hands dirty and finding out yourself. You learn more by doing the work than observing the work. So let’s say the market wants what you are offering.
Now here’s where I messed up…
After you find out that your product is something and what the market wants, what is next? I thought the next step was to create the product.
I was wrong.
The Next Step Is to Sell
The next step is not creating, it’s selling. Online you can virtually create the service and within days deliver it. The worst case scenario is that you refund them the money. Either way, you still know your product is something people want.
There is no point in ordering $10k worth of Krispy Kreme donuts and trying to sell them. Instead, pitch the donuts, collect the money and then order and deliver. That way you don’t put yourself in debt by pre-ordering how much you can handle.
A real life scenario is when Kat said, “You can always have a pre-launch sale or have an early bird special for a product/service that won’t come out until 3 weeks from now.”
This allows you to test out your idea before you waste time creating something no one wants.
Market Your Product Strategically
After you’ve found your demographic and the people that want to buy there are another couple of ways to market your product strategically.
A big one for many online marketers including Kat is email marketing. To this day email marketing still provides one of the best return on investments. However, there needs to be a funnel in place to even acquire those leads and then close them.
The simple way to do that is to use Facebook ads to acquire the new leads, send them to a landing page where you acquire their email address, sent them an email drip campaign and go from there.
Other ways could include things like guest posting on major publications, SEO, social media marketing etc. The important thing is to do what works for you. Invest and test everything because once you find that one piece that works for your business – double down and scale it.
Build Your Team
Sooner or later you are going to need a team. You can either make 100% off of your own efforts or you can make 1 per cent of 100 people’s efforts. A team will help you scale and take on the minuscule tasks that you no longer need to do. You should invest in a team even if it means not paying to yourself for a while.
However, a common problem to that is people usually don’t know who exactly to hire.
I learned this especially during the interview, you hire wherever you see a need. Often times people hire based on resumes and not potential. When you are starting out – you need someone to be a jack of all trades until you can afford a full team that specializes in their own craft.
People Fail. Systems Don’t
This goes back to scaling and doubling down on what already works for your business.
An example is that hustle can only get you so far. Hustle alone won’t take you from 1 to 10 million a year. There needs to be a system in place that allows the business to work smarter and faster.
To go from seed to scale you must take action. Sell first and create later. After that, build your team and double down on what works.

week 5 paper

Nursing Care Models Paper Guidelines

Updated 7/23/2017


The purpose of this assignment is to identify nursing care models utilized in today’s various health care settings and enhance your knowledge of how models impact the management of care and may influence delegation. You will assess the effectiveness of models and determine how you would collaborate with a nurse leader to identify opportunities for improvement to ensure quality, safety and staff satisfaction.

Course Outcomes

Completion of this assignment enables the student to meet the following course outcomes.

CO1: Apply leadership concepts, skills, and decision making in the provision of high quality nursing care, healthcare team management, and the oversight and accountability for care delivery in a variety of settings. (PO2)

CO2: Implement patient safety and quality improvement initiatives within the context of the interprofessional team through communication and relationship building. (PO3)

CO3: Participate in the development and implementation of imaginative and creative strategies to enable systems to change. (PO7)

CO6: Develop a personal awareness of complex organizational systems and integrate values and beliefs with organizational mission. (PO7)

CO7: Apply leadership concepts in the development and initiation of effective plans for the microsystems and/or system-wide practice improvements that will improve the quality of healthcare delivery. (PO2, and 3)

CO8: Apply concepts of quality and safety using structure, process, and outcome measures to identify clinical questions as the beginning process of changing current practice. (PO8)

Due Dates

Submit by Sunday, 11:59 p.m. MT, end of Week 5.


Click to view and download the NR447 Nursing Care Models Paper Rubric (Links to an external site.)Links to an external site..


This assignment is worth 200 points.


Read your text, Finkelman (2016), pp- 111-116.
Observe staff in delivery of nursing care provided. Practice settings may vary depending on availability.
Identify the model of nursing care that you observed. Be specific about what you observed, who was doing what, when, how and what led you to identify the particular model.
Write a 5-7 page paper that includes the following:
Review and summarize two scholarly resources (not including your text) related to the nursing care model you observed in the practice setting.
Review and summarize two scholarly resources (not including your text) related to a nursing care model that is different from the one you observed in the practice setting.
Discuss your observations about how the current nursing care model is being implemented. Be specific.
Recommend a different nursing care model that could be implemented to improve quality of nursing care, safety and staff satisfaction. Be specific.
Provide a summary/conclusion about this experience/assignment and what you learned about nursing care models.
Write your paper using APA format using Microsoft Office 2010 or later.
Submit your paper no later than 11:59 p.m. MT on Sunday by the end of Week 5.
**Academic Integrity Reminder**

Chamberlain College of Nursing values honesty and integrity. All students should be aware of the Academic Integrity policy and follow it in all discussions and assignments.

Beauty Within and Without

“She Walks in Beauty” was written by George Gordon, Lord Byron, an English poet during the early nineteenth century. The poem falls within the genre of lyric poetry in which the poet expresses his thoughts and imaginations (Clugston, 2010, section 11. 3). Romance is the central emotion in the poem; however, it is governed by a theme of principles which metaphorically balances inner values with sheer external beauty. Being married for many years, my connection with the poem was in looking back to the moments when I used similar forms of romantic poetry to communicate my affections for my wife during the early stages of our engagement.
I also found familiarity in the meaning of the last stanza of the poem which has an almost identical meaning to a line from the closing speech of one of my favorite romantic comedies written by William Shakespeare entitled, “The Taiming of the Schrew. ” “She Walks in Beauty” embodies both engaging content and form using contrasting opposites; however, its theme that external beauty is a reflection of inner goodness has a valuable message for society that real beauty is a combination of inner goodness and outward appearance.
I was engaged by the content of the “She Walks in Beauty” through its image of realism created by the speaker as he is intently focused on a vision of sheer beauty while also recognizing qualities of virtue and innocence. His main convention for holding this image throughout this eighteen-line poem is by contrasting opposites such as the dark with the light or the night with the day. For example, two opposites are brought together in the first two lines of the poem aided by the most obvious setting of a clear and starry, oonlit night in lines 1 and 2 of stanza 1: “She walks in beauty, like the night” followed by “Of cloudless climes and starry skies” and again in line 3 he also compares opposites with “dark and bright” (as cited in Clugston, 2010, section 11. 3, stanza 1). Again in line 7, he compares opposites between “shade and ray” and between “more and less” and again between lines 9 and 10 he compares “ravens” with “lightens” (Clugston, 2010, section 11. 3, stanza 2). His skill here in doing this type of contrasting is quite remarkable and not actually the normal style of comparing two like items used during this romanticism period in history.

The content was very engaging; however, I also found the form of this piece of poetry to be engaging by use of metaphors, enjambed lines, and the whole thought of the poem reflecting the theme throughout with keen observations of inner and outer beauty. For example, he begins to comment on the blend of her morale attributes in lines 11 and 12 where a word picture is used to characterize her mind. He says her “thoughts” (line 11) are a “dwelling place” (lines 12) that are both “pure and dear” (Clugston, 2010, section 11. 3, stanza 2).
Lord Byron makes good use of enjambed lines in the opening of the poem because there should not be a break after line 1. Instead the reader should continue to the end of line 2 without pause which when read thus, a musicality is brought out that makes the first two lines sound as effortless and beautiful as the woman’s remarkable appearance. Since the poem is about a woman’s effortless beauty it is quite cleaver of the poet to assign a rhythmic meter that is balanced with her appearance. The poem is set in limbic tetrameter with an ABABAB rhyme scheme (Shmoop Editorial Team. November 11, 2008). She Walks in Beauty Rhyme, Form & Meter. Retrieved May 16, 2011, from http://www. shmoop. com/she-walks-in-beauty/rhyme-form-meter. html). Both the content and form were appealing to me; however, I had a most remarkable connection to the last stanza regarding its meaning. The most appealing aspect of stanza 3 is that it is central to the theme that inner goodness is a reflection of external beauty.
I found that this theme is also thematically represented in a speech made at the end of William Shakespeare’s romantic comedy entitled, “The Taiming of the Schrew. During the last scene of the play, the character of Kate played by the late Elizabeth Taylor while scolding two companions regarding how and why they should reverence their husbands spoke these words, Why are our bodies soft, and weak, and smooth . . . But that our soft conditions and our hearts Should well agree with our external parts (SparkNotes Editors, 2002, Analysis: Act V, scene ii). This statement is a perfect parallel with the theme for “She Walks in Beauty” which is that inner goodness is a reflection of external beauty. She Walks in Beauty” has wonderful content and form and the poet maintains a sense of realism throughout while keeping the reader focused on a positive theme that inner goodness is a reflection of external beauty. Though it was not the norm to compare opposites in poetry, Lord Byron chose to explore this side of literary writing. Moreover, “She Walks in Beauty” is one of the most memorable forms of lyric poetry ever created crediting Lord Byron as one of the Romantic period’s outstanding poets.
Clugston, R. W. (2010). Journey into literature. San Diego, California: Bridgepoint Education, Inc. Shmoop Editorial Team. (November 11, 2008). She Walks in Beauty Rhyme, Form & Meter. Retrieved May 16, 2011, from SparkNotes Editors. (2002). SparkNote on The Taming of the Shrew. Retrieved May 16, 2011, from

Customer Is Always Right

A business’s keeness to put customers first Important to reach a business’s objectives and goals Customer is the main source of revenue Important to follow the policy in order to retain customers To retain company’s image and reputation Avoid bad public relation Avoid customer desertion Avoid law suits Leads to higher profitability 10. Satisfied and happy customers will promote your products or services 11. Having your customers as ambassadors help you expand your business quickly 12. Helps company to operate more efficiently in long run 13.
Listening to complaints or feedbacks will help a business to identify and ammend its weakness. 14. Customers whose complaints are attended to are more likely to be returning customers. 15. Lowers employees’ morale 16. Unfair to employees 17. Reduces a business’s profitabilty 18. Demanding customers are a waste of time and resources 19. Time used to deal with over-demanding customers can instead be used for potential good ones instead. 20. Employees should be well equipped with training to improve customer service. 21. Customers who are angry and unsatisfied will resort to a business’s rivals.
Argument 2 : Obtain higher profitability in the long term. Argument 3 : It helps the business to operate more effectively in the future. Counter Argument 2 : It creates unhappy employees, lowers employees morale and motivation to work. Thesis Statement : Is is important for businesses to always have the policy that the customer is right because it will retain a company’s image, uphold its reputation, leads to a higher profit and enables the business to operate more effectively. Topic Sentence 1 : Retain a company’s image and reputation. Supporting statement: 1) It will be quicker to reach a business’s objectives and goals. ) Avoid unwanted situations such as negative publicity, desertion by customers and legal suits. Topic Sentence 2 : Obtain higher profitability in the long term. Supporting statement: 1) Customers whose complaints are attended efficiently will most likely be returning customers; there will be brand loyalty. 2) Unhappy customers are most likely to tell their unsatisfaction to others and the business will risk losing potential clients to their rivals. Topic Sentence 3 : It helps the business to operate more effectively in the future. Supporting statement : 1) Negative feedbacks can be used as constructive criticism for improvement. ) Customers will remain loyal if their feedbacks are taken into consideration and they will not defect to a business’s rival. Topic Sentence 4 : Some customers are more troubles than they are worth. Supporting Statement : 1) In the midst of satisfying customers, business profitablity will drop due to the need to rectify problems and givecompensations. 2) Some customers are just wasting your time and resources. Topic Sentence 5 : It creates unhappy employees Supporting statement : 1) It lowers employees’ morale. 2) It lowers employees’ motivation to work. Refutation : ) Although the policy will cause businesses to spend more time and resources in dealing with demanding customers, it will garner higher customer loyalty and expand the consumer base. 2) Despite that the policy may create unhappiness among employees, it is their job to ensure that customer satisfaction comes first above others. Conclusion: Thepolicy is important to all businesses because it not only generate higher profits but also maintain it’s image and reputation alongside to an effective opperation Topic Sentence 1 : First of all, it will retain the company image and reputation. ) It will avoid negative image of public relation. 2) Save cost as possible legal suits can be prevented. 3) Desertion by the customers can be avoided. *Topic Sentence 2 : Second*ly*, it wil*l increase profitability. Supporting statement : 1) Brand loyalty will exist and customer can be retained. 2) Happy customers will help to advertise and promote your company. 3) Unsatisfied customers will persuade others to stop the purchase of goods and services from your company. Topic Sentence 3 : However, maintaining this busine*ss policy will eventually makes *the employees unhappy.

Supporting statement : *Topic Sentence 4 : In addition, *it gives abrasive customer an unfair advantage. Supporting statement : 1) Company is forced to compensate and this increase cost. 2) Similar incidents will happen again if is not handled properly. At this point, one may wonder if we should maintain this policy or dispose it, but in order for a company to survive, this policy should be followed by every company to avoid profit declination and due to the reason that satisfying employees’ needs will eventually ignore the customer satisfaction.
Introduction : In today’s competitive world, a business must always have the policy that the consumer is right because it does not only retain a company’s image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. *Topic Sentence 1 : *The policy will retain and strengthen *a company’s *image and reputation, making them a step quicker at reaching their objectives and goals. Supporting statement: 1) Good customer service is important for a company to be different from others. ) Avoid unwanted situations such as negative publicity, desertion by customers and legal suits. *Topic Sentence 2 : *It is undeniable that higher profits are obtained in the long term by these businesses as well. Supporting statement: 1) Customers who have their complaints and suggestions attended efficiently are most likely to be your returning customers. 2) When a client becomes dissatisfied, you risk losing that business plus potential business if negative comments about your company are passed along.
Topic Sentence 3 : It helps the business to operate more effectively in the future. Supporting statement : 1) Negative feedbacks can be used as constructive criticism for improvement. 2) Customers will remain loyal if their feedbacks are taken into consideration and they will not defect to a business’s rival. Topic Sentence 4 : Some customers are more troubles than they are worth. Supporting Statement : 1) Company begins to suffer from having a bad seed on your client list and this will cause profit to drop. ) Some customers are just a waste of time because they will never be satisfied. Topic Sentence 5 : It creates unhappy employees Supporting statement : 1) It lowers employees’ morale. 2) It lowers employees’ motivation to work. Refutation : 1) Although the policy will cause businesses to spend more time and resources in dealing with demanding customers, it will garner higher customer loyalty and expand the consumer base. 2) Despite that the policy may create unhappiness among employees, it is their job to ensure that customer satisfaction comes first above others.
In today’s competitive world, a business must always have the policy that the consumer is right because it does not only retain a company’s image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. Businesses must be aware that their consumers are the essence of their company. Without consumers, the business would cease to exist. The phrase, ‘The customer is always right’ can be explained as the trading policy that states a company’s keenness to be seen to put customers first (Martin, 1996). It was originally coined by
Harry Gordon Selfridge in 1909 and often used by businesses to convince customers that they will receive good service or convince employees to deliver good service. Many businesses argue that there are customers who are just plain wrong and unreasonable while others are mostly just seeking advantage. However, in this current economic climate, companies cannot afford to neglect their customers’ wants and needs if they are planning to stay in business for the long term. Therefore, it makes perfect sense that the said policy encourages a company’s growth despite lowering employees morale and giving abrasive consumers an advantage.
Businesses which implement the policy will retain and strengthen their image and reputation, making them a step quicker at reaching their objectives and goals. James Kocsi (2006) says, “To be competitive, you need to analyze what makes your company different from others in your industry. Pricing and quality are always the key factors, but do not overlook the value of customer service. ” Clearly, this shows that customer service means delivering satisfaction to all your clients even if they are wrong or irrational.
In short, your consumers are always right and this meant making an adjustment to satisfy them even when your company is not at fault. It helps minimize negative image of public relation being passed around when customers are unsatisfied with your product or services, avoid desertion by them and most ultimately, save your company from the complications of possible legal suits (Witzel, 2005). It is undeniable that higher profits are obtained in the long term by these businesses as well. Customers who have their complaints and suggestions attended efficiently are most likely to be your returning customers.
The policy indirectly creates brand loyalty among them and they become your product ambassadors. In Josh Hall’s (2009) view, engaging with unsatisfied customers and exceeding their expectations can frequently result in a positive business outcome from a potentially damaging situation. This can be done by sending a letter of apology or similar gestures to help solidify a positive impression in the customer’s eyes. Rombel (2004) points out that bad customer service can cost you a long-time client. He added that the customer scorned is likely to tell everyone he knows about what happened to him.
When a client becomes dissatisfied, you risk losing that business plus potential business if negative comments about your company are passed along. Witzel (2005) states that disgruntled consumers tend to defect to rival businesses. He suggests accepting responsibility than to argue with customers where responsibility lies. This is due to the fact that there is little profit earned and more damage being done regardless of whom is at fault. Besides that, business will operate more effectively in the future upon having the policy that the customer is always right.
Rather than taking negative feedbacks as criticism, they should have the mindset that their customers are always right and use it for improvement to provide better products or services. Daud (2009) stated that pleasing customers is fundamental and it should be at the forefront of our minds when we work and gaining new ones as the ultimate incentive for improving service. He further explains that shoppers read reviews prior to making purchase decisions. Positive reviews are beneficial as a form of effective form of advertising while negative ones can be used as constructive criticism to fix weak areas.
According to Morisson (2008),complaints usually come from loyal customers, rather than disloyal ones. He added that loyal customers tell you what is wrong in the hope that it will improve the situation, so that they do not have to defect to your competitors, and it gives your business a valuable opportunity to identify and fix problems, make amends and retain a possibly lost business. Granted, the policy that the customer is right is vital to a business’s wellbeing but however, in reality, some customers are just more troubles than they are worth.
There are times where a customer is not always right, especially if your company begins to suffer from having a bad seed on your client list (Brodsky & Mitchell, 2007). According to Brodsky and Mitchell, living by the policy may cause businesses to overlook or excuse a customer’s bad behavior due to the need to satisfy any client that pays. These customers are usually your regular clients, but despite attempts to rectify their dissatisfaction, they constantly complaint that you are not up to their expectations.
This clearly gives abrasive customers an unfair advantage, and as a result, the company will need to compensate them in terms of monetary, refunds, exchanges and discounts which will all lead to a lower profitability. Besides that, repetition of similar incidents will happen if it is not dealt with in a proper way. For example, Brown (2009) argues that bad customers are a waste of time and resources because the costs of serving them will outweigh the benefits you will receive from them. Furthermore, businesses need to decide if they are to side with a emanding and unreasonable customer or their loyal employee. The act of trying to please your customers, even if they are at wrong, will create unhappy employees and this will eventually lead to lower morale and less motivation to work. Forcing employees to deal with obnoxious, unrealistic and abusive customers reduces morale (Brown, 2009). It gives employees a mentality that they are not valued by the company and they should not have any respect for the customers. She adds that, “The time that you spend trying to satisfy the impossible customer decreases the benefits you can provide to the good ones.
Your most demanding customers are not your profitable ones. Rewarding them reduces your resources without a return on investment. ” ING Direct, a finance institution, reported that there was a 45% of increase in profits between 2002 and 2003 when they started getting rid of overly demanding customers (Esfahani, 2004). Although the policy might cause a business to spend more time and resources in dealing with demanding customers, it has been proven that it garners higher customer loyalty and greatly expands consumer base.
A survey conducted by Retail Council of Canada proved that store loyalty increases dramatically when customers enjoy a great shopping experience. This is because of the high likelihood of returning customers and those who spread their great shopping experiences to others will help boost business sales (Retail Council of Canada, 2009). Kent (2004) points out that good customer service should be emphasised above all else, even when it comes to customers who may simply waste time with never-ending, pointless calls.
He quoted that employees are employed to satisfy every customer and therefore, customer satisfaction comes first above all else. They should therefore be equipped with training programs to provide better services and deal with demanding customers effectively. In conclusion, the policy that the customer is right is a fundamental rule to all businesses because it retains a company’s image and reputation, leads to higher profitability in the long term and helps the company to operate more efficiently in the future. Brown, P. B. , 2009. “Know When to Fire a Customer. New York Times, September 16. Avaliable from: http://www. proquest. com/ [Accessed on October 16, 2009] Daud, N. , 2009. The Power of Online Customer Feedback. Available from: http://www. businesswings. co. uk/articles/The-power-of-online-customer-feedback [Accessed on October 18, 2009] Esfahani, E. , 2004. “How To… : Get Tough With Bad Customers. ” Business 2. 0, 5, no. 9: 52. Available from: Business Source Premier. [Accessed on October 16, 2009] Hall, J. , 2009. “How To Deal With Customer Complaints and Profit. ” Real Business, [internet] Septenber 20.
Available from : http://www. realbusiness. co. uk/news/sales-and-marketing/5692676/how-to-deal-with-customer-complaints-and-profit. thtml [Accessed on October 15, 2009] Kent, S. , 2004. When is enough, enough? Personnel Today. Available from: http://www. proquest. com/ [Accessed on October 18, 2009] Kocsi, J. , 2006. “What Makes You Different from the Rest? ” NJBIZ, September 4. no. 36:10. Martin, G. , 1996-2009. The customer is always right. Available from: http://www. phrases. org. uk/meanings/106700. html. [Accessed on October 15, 2009] Morrison, R. , 2008.
Spinning Straw Into Gold:Turn Customer Feedback Into Business Success. Available from: http://www. customerthink. com/article/spinning_straw_gold_turn_customer_feedback [Accessed on October 18, 2009] [Accessed on October 18, 2009] Rombel, A. , 2004. “Who Says The Customer Is Always Right? ” Business Journal (Central New York) 18, no. 50: 24. Available from: Regional Business News [Accessed on October 15, 2009] Witzel, M. , 2005. Keep your relationship with clients afloat. FT. com, January 30. Available from: http://www. proquest. com/ [Accessed on October 15, 2009]

Banking Segmentation – NBK Example

1)Banking Segmentation
Bank customers can be ultimately divided into two large groups; individuals and business customers. Each group can be subdivided into smaller segments; individuals can be subcategorised geographically (local and foreign customers), and most commonly demographically; whereas potential business customers can be segmented based on origination type, size, and location. National Bank of Kuwait (NBK) provides specialised banking solutions for both personal and business clients. Foreign Corporate Department in NBK offers services to multi-functional foreign firms operating in Kuwait, ranging from diplomatic missions to foreign airlines.
Domestically, NBK team develops financial solutions to business clients including the government, public and private companies and institutions. These services are designed to meet the needs of business clients ranging from Treasury, Investment Banking, Credit line services, and Trade Financing. When it comes to personal banking, the demographics segmentation approach is clearly visible in NBK marketing strategies. Offering banking services that match the needs of a wide spectrum of the society, children can have separated banking account, in which children can start up with “Zaina” account, a specific saving account designated for younger customers; and as they grow, they pass through different account types such as “alazrag” and “alshabab” until they reach the regular salaries account.

NBK also provides shopping cards for female customers, with special discounts and incentives earned when using these cards. National Bank of Kuwait has created an image utility by providing premium accounts, and targeted those with higher education level and income in the society. The holders of “Althahabi” gold cards enjoy the special care by the bank officers, and often receive exclusive offers that match their spending habits. Read about iPhone segmentation
2)Insurance Markets

When it comes to individuals, psychographic and behavior segmentation is clearly needed to provide a comprehensive customer satisfaction. Customers sometimes seek insurance packages that match their lifestyle needs (Marine insurance packages target customers who spend their leisure time on sea activities such as sailing, fishing etc).
Values and benefits desired do play roles in segmenting consumer insurance market; for instance, consumers would value home insurance packages as a sort of security.
Other custumers would pay premium charges in order to gain the benefits from gold automobile insurance packages. Insurance companies take demographics into consideration when targeting customers. Elderly customers lean toward health insurance, and those with risky jobs might be interested in both life and accidental coverage. Hence, demographic, psychographic, and consumer behaviours are among the factors of insurance market segmentation.

HN502 Unit 8 Assignment

Good Evening,

I need assistance in completing the following Assignment:

This Assignment assesses the following course outcomes:

HN502-4: Evaluate the role of diversity awareness and multiculturalism in meeting human needs.

PC-6.3: Integrate standards of the field and ethical principles into the problem solving process.

Jeff is a Human Services Professional who has recently moved to a new city. He was hired at a community mental agency. He speaks Spanish fluently and has worked with culturally diverse groups. The agency often receives Latino/a clients who are court ordered to receive mental health services. At the agency there is one Latina therapist and the rest of the staff is White. He often hears negative comments made by some of the therapists about Latino/a clients. He overheard one therapist saying that she diagnoses most of her Hispanic clients with personality disorders using MMPI-2 (Minnesota Multiphasic Personality Inventory) and none of them are getting better nor do they actively participate in therapy. Jeff is concerned that the agency is bias in their service delivery to Latino/a clients.

Please answer the following:

Describe some possible common bias during service delivery process at Jeff’s agency. This should include a discussion of bias in diagnosing, assessing, and perceptions of Latino/a clients.
The bias of service delivery at Jeff’s agency could be intentional or unintentional such as racial microggressions. Discuss the three forms of racial microaggressions, how these contribute to bias in service delivery, and suggestions to help overcome them at Jeff’s agency.
Acculturative stress can occur in Latino/a clients as they adjust to living in America. What impact might acculturative stress have on the Latino/a clients seen at Jeff’s agency?
Provide some suggestions on service delivery methods that can help meet the needs of the Latino/a clients at Jeff’s agency.

Provide appropriate citations and references in APA Style formatting to reference the text or any other outside source in your answers. Your assignment should be 3-5 pages long.  Your writing should be in Standard American English and be clear and specific with few errors. 

Please and Thank You