Southwest Airlines Business Model. Southwest Airlines has achieved tremendous growth since its inception. Southwest is known for its unique business model. Unlike other airlines, Southwest focuses on efficient operations and low airfares. The unique low-cost model has made Southwest one of the largest airlines in the United States. Southwest Airlines has a customer-focused business model that offers affordable and efficient flights from point to point.
Southwest Airline’s Product/Service Model and Target Market
Southwest Airline’s business model focuses on low-cost and on time travel (Akamavi, Mohamed, Pellmann, & Xu, 2015). The focus on commuter benefits has seen Southwest Airlines become one of the best airline companies in the industry. While other airlines focus on comfort and amenities, Southwest’s model seeks to provide cheap and quick flights from one….